Transcript
Amazon Fee's
Special Report
By Chris & Adam Bowser
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Legal Notice
This information is designed to provide accurate and authoritative information
regarding the subject matter covered. It is offered with the understanding that the
presenter is not engaged in rendering legal, accounting, or other professional
services. If legal advice or other expert advice is required, the services of a
competent professional should be sought.
Adapted from a Declaration of Principles jointly adopted by a
committee of the American Bar Association and a
committee of Publishers and Associations.
Reproduction or translation of any part of this work without
written permission of the copyright owner is unlawful
and will be prosecuted to the full extent of the law.
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Overview of Amazon Fees
Similar to eBay, Amazon makes their money on fees. When your item sells,
Amazon collects the sales price and shipping costs from the buyer, deducts a
referral fee of 6 to 25 percent of the product price depending on the
category that you sell under, a variable closing fee, and a per-item fee of
$0.99. The $0.99 per-item fee is waived for Pro Merchant Subscribers which I
will go over later on.
Here's how it works:
Sale price of the item
Shipping credit
- Referral Fee of 6-25% of the sale price
- Variable Closing Fee
- $0.99 Fixed Closing Fee (waived for Pro Merchant Subscribers)
-------------------------------------
= Total deposited to seller's account
Referral Fees
Referral fees range anywhere between 6% and 25% depending on the
category/product you are selling. This chart shows you the referral rate for
your product of which will be deducted when your item sells.
Product Type
Referral Fee
Percentage
Amazon Kindle
15%
Automotive Parts and Accessories
12%
Baby Products (excluding baby apparel)
15%
Books
15%
Camera and Photo
8%
Cell Phone Accessories
15%
Consumer Electronics
8%
Home & Garden (including Pet Supplies)*
15%
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Kindle Accessories
25%
Music
15%
Musical Instruments
12%
Office Products
15%
Personal Computers
6%
Software & Computer Games
15%
Sporting Goods
15%
Tires & Wheels
10%
Tools & Home Improvement*
12%
Toys
15%
Video & DVD
15%
Video Games
15%
Video Game Consoles
8%
Watches
15%
Unlocked Cell Phones
8%
Any Other Products
15%
Variable Closing Fee
Just like the referral fee, the variable closing fee is based on the product you have
sold on Amazon. Every category/product has a different variable closing fee and
relate to this chart to better understand what you will get deducted from your
sale.
Media Products (per item):
Domestic
Standard
Domestic
Expedited
International
Books
$1.35
$1.35
$1.35
Music
$0.80
$0.80
$0.80
Product Type
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Software & Computer
Games
$1.35
$1.35
Not available
Video & DVD
$0.80
$0.80
$0.80
Video Games
$1.35
$1.35
Not available
Video Game Consoles
$1.35
$1.35
Not available
Other products (per item plus per weight):
Product Type
Domestic
Standard
Domestic
Expedited
International
Amazon Kindle
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Automotive Parts and
Accessories
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Baby Products (excluding
baby apparel)
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Camera & Photo
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Consumer Electronics
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Home & Garden
(including Pet Supplies)
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Kindle Accessories
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Musical Instruments
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Office Products
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Personal Computers
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Sporting Goods
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Tires & Wheels
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Tools & Home
Improvement
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Toys
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Wireless
Phones/Accessories
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Watches
$0.45 +
$0.05/lb.
$0.65 +
$0.10/lb.
Not available
Everything Else
$0.45 +
$0.05/lb
$0.65 +
$0.10/lb.
Not available
Fixed Closing Fee
Amazon charges a final fixed price of 0.99 per item when it sells. This basically
means that it costs 0.99 to list an item with Amazon. If however, you subscribe
and have a pro merchant account, which is 39.99 a month, this 0.99 fee is waived.
This type of account is great if planning on selling at least 40 items a month in
which equals out, and if sell more than 40 is the cheaper way to sell on Amazon!
Shipping Fees (Shipping Credit)
When you fulfill orders yourself, Amazon sets the shipping fees charged to
buyers for Books, CD and Vinyl, Video, DVD products and for all media
products sold by Individual sellers. They charge these shipping fees based
on the product category and the shipping service selected by the buyer, and
then credit the amount to you the seller.
For products that Amazon fulfills for you (FBA), they will charge for
processing each order, for packing each unit in the order and for the weight
of each unit in each order. Rates vary based on product type, size, and
fulfillment channel.
You Ship (Self Fulfillment)
Amazon Ships (Fulfillment by Amazon)
Credits
Item price
$10.00
Standard domestic shipping
credit
$3.99
Amazon Fees
Referral Fee: 15% x $10
($1.50)
Variable Closing Fee
($1.35)
Fixed per-item closing fee
($0.99)
Outbound Shipping: minus your pack/shipping
costs
Sale Proceeds $
Net amount credited to you
$10.15*
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Credits
Item price
$10.00
Amazon Fees
*To determine true Sale Proceeds calculate your
packing and shipping costs and subtract from Net
amount credited line.
Referral Fee: 15% x $10
($1.50)
Variable Closing Fee
($1.35)
Fixed per-item closing fee
($0.99)
Fulfillment by Amazon Fees
Order Handling
Order Handling
On Amazon
Fulfillment
$0.00
Multi-‐Channel
Fulfillment
$1.90
*Prod
Pick & Pack
uct
Dime
Weight Handling
nsion
s: 6.7
Outbound Shipping
x 4 x
30 Day Storage*
1.3
inche
Sale Proceeds $
s
Net amount credited to you
Shippi
ng
0.55
($1.00)
($0.50)
($0.22)
N/A
Pick and Pack
$0.50
$0.60
($0.01)
Weight Handling
$0.40
$0.45
$4.43
Storage
$0.45
$0.45
Weight:
pounds
Fees for Fulfillment by Amazon Orders (FBA)
Amazon charges fees when using FBA, for weight of product, packing product, and
processing the order. Rates below apply to Standard-Size Books, Music, Video
Games, DVDs, and Software with a selling price of less than $300. Standard-
Size includes any packaged Unit that is 20 lbs or less with its longest side 18" or
less, its shortest side 8" or less, and its median side 14" or less. A product
exceeding any of these dimensions is considered oversize and different fees apply
in which are shown in the second chart.
Standard Media Products
Order Handling
Oversized Products
On Amazon
Fulfillment
$0.00
Multi-‐Channel
Fulfillment
$7.00
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Pick and Pack
$3.00
$3.00
Weight Handling
$0.40
$0.45
Storage
$0.45
$0.45
Standard Non Media Products
On Amazon
Multi-‐Channel
Fulfillment
Fulfillment
Order Handling
$1.00
$4.75
Pick and Pack
$0.75
$0.75
Weight Handling
$0.40
$0.45
Storage
$0.45
$0.45
For example, if you sold a DVD on Amazon that was a FBA product, your fees
would break down as follows.
Rate Schedule: Media Dimensions: 7.5x5.5x0.5 inches Weight: 0.5 pounds Sold
for: $10.00
Storage Period: January Shipping Method: Standard
On Amazon
Fulfillment
Order Handling
$0.00
Pick and Pack
$0.50
Weight Handling
$0.20
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Storage
$0.01
Total Fee
$0.71
Cost Per Click Fees
What cost per click is, is the advertisements for products that sellers are
offering, usually on side of any Amazon page. This is a great way to drive
traffic to your website, and sell products directly from there rather then
Amazon.
There are no monthly fees and no minimum spend required. You are only
charged when an Amazon customer clicks on your ad and is taken to your
website. You control not only the maximum price you are willing to pay for
that click, but also your daily budget. This allows you to measure the return
on your advertising investment and track your budget accordingly.
Amazon Product Ads provides a new, highly targeted advertising channel
to help grow your website. Amazon's trusted shopping experience and
product pages ensures you only pay for qualified customers. You don't pay
for customers to read about and view your products on Amazon; you only
pay when they click on your ad to go to your website.
This is a great feature to get involved with once you are established as a
business and Amazon seller. Take a look at the chart to see how much
these fees cost.
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495
Eligible Categories and Cost-Per-Click Ranges
Product Category
Minimum Cost-Per-Click Range
Automotive Parts & Accessories
Not supported
Baby
$0.10 - $0.60
Books
Not supported
Cell Phones & Accessories
Not supported
Computers
$0.20 - $0.70
DVD
Not supported
Electronics
$0.10 - $1.35
Grocery & Gourmet Food
Not supported
Health and Beauty
$0.10 - $0.60
Home
$0.10 - $0.80
Home Improvement
$0.15 - $1.00
Jewelry
$0.20 - $1.00
Kindle Accessories
Not supported
Motorcycles, ATV & Protective Gear
Not supported
Music
Not supported
Musical Instruments
Not supported
Office
$0.20 - $0.80
Pet Supplies
Not supported
Shoes
$0.15 - $0.60
Software & Computer Games
Not supported
Sports
$0.15 - $0.70
Toys
$0.10 - $0.20
Watches
$0.25 - $0.75
Chris Bowser ʹAmazon Fee's Special Report Copyright MMIX
www.InsiderOnlineSecrets.com or 1800-‐554-‐8495