SALES STRATEGY OF
THE ONE STOP CAR RENTAL SERVICE FOR ALL THE CORPORATE NEEDS
Presented by ± Sagar Shah - 53 Bhushan Kanekar- 28 Manas Kambli -25 Shrenik Shah - 54 Neeraj Kambli - 26
Beginning ± Small local players Current scenario ± Global rental majors, large
companies & Venture Capitalists Overall Growth rate 30% Growth Drivers
Booming BPO sector(Wipro) New self driven car system(Hertz)
LeasePlan India, Carzonrent India & Hertz
Corporate Mission Statement:
³We believe in providing timely hassle-free
service & 100% satisfaction to our esteemed corporate clients.´
To become a top notch complete car rental service
provider in Mumbai within next 5 years.
Background of the company: Five partners initial capital 50 lakhs (Five cars owned/
three cars on loan)
5-sumo 3-tavera With Drivers Cars with insurance and service contracts
Sagar Shah ± Accounts & Finance Bhushan Kanekar ± Sales Strategist Shrenik Shah ± Web marketing, transportation charting/
Manas Kambli ± Operations ± car procurement &
Neeraj Kambli ± Legal procedures/ issues, hiring drivers
Target market selection: ± Business Market i.e. Corporates & BPO¶s
Communication Medium ± Personal (face to face) as well as
telecommunication & internet
Integrated Marketing Communication ± Advertisements in local
newspapers and tabloids, because it cost effective vis-à-vis has wide reach.
Account targeting strategy - ³Direct Selling´
2 calls per day per person= 5 persons x 25 days x 2 calls per day= 250 calls in 1st month
Target of five accounts
Selling Strategy ± ³Differentiation´
we provide customised services and drivers
Andheri (East) ± Marol, Sakinaka, Chakala, etc. & Malad (West) ± Mindspace
Driver: Rs 5000/ month, Electricity: Rs 2000/month Telephone: Rs 4000/ month Car maintenance: Rs 3500 for the first year Business registration cost: Rs 18000 Tourist permit: 300/car = Rs 2400 Others: Rs 12000 Drivers bonus: Rs 16000 Emi for three cars: Rs 558000/anum (five years car loan) Total cost: Rs 1161900
Per Car: Rs 35000/ Month Annual: Rs 420000/ Car Total Revenue: Rs 3360000 Total cost = Rs 1161900 Profit = Rs 2198100
After one year (Phase I), we will expand the
This phase will be more aggressive With five new sumo Grande, in all we have 13
cars for the business.
We will hire 3 sales executives.
Three Business Development Managers Target for 2nd & 3rd year will be 10 & 15 clients 5 Sumo Grande cars on bank loan for 5 year s tenure. New territories:
1. 2. 3. 4. 5. 6.
BKC Nariman Point / Fort Vikhroli Thane Vashi Powai
Extended sales-cum-marketing strategy
We aim to have our own web portal, wherein our
prospective clients can watch our fleet of cars, check out the rates, discounts on long tenure contracts, can get total quotation by few clicks, can book our services online, if urgently needed for some special purpose.
Driver: Rs 6000/ month Electricity: Rs 2000/month Telephone & internet: Rs 5000/ month Car maintenance: Rs 13000/ year Others: Rs 12000 Sales executive salary: Rs 432000
Drivers bonus: Rs 26000/year
Emi for six cars: Rs 1044000 Total cost: Rs 2547000
Per car: Rs 40000/ Month Annual: Rs 480000/ Car Total turnover: Rs 6240000 Total cost:Rs 2547000 Profit: Rs 3693000
Long term expansion plans
After 5 years, we might expand our business in cities like Pune &
Our sales team will then comprise of 20 Sales persons Client base target would be more than 30 Our new fleet would contain at least 40 cars & additionally 7-8 luxurious
cars like Toyota Corolla Altis, Honda Civic, Honda Accord, Skoda Superb, Mercedes Benz C-Class, Audi A4, BMW 5 series, etc.