Car 4 Companies



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SALES STRATEGY OF C4C THE ONE STOP CAR RENTAL SERVICE FOR ALL THE CORPORATE NEEDS Presented by ± Sagar Shah - 53 Bhushan Kanekar- 28 Manas Kambli -25 Shrenik Shah - 54 Neeraj Kambli - 26 Industry Background  Beginning ± Small local players  Current scenario ± Global rental majors, large companies & Venture Capitalists  Overall Growth rate 30%  Growth Drivers Booming BPO sector(Wipro) New self driven car system(Hertz)  Major Players LeasePlan India, Carzonrent India & Hertz Corporate Mission Statement:  ³We believe in providing timely hassle-free service & 100% satisfaction to our esteemed corporate clients.´ Vision:  To become a top notch complete car rental service provider in Mumbai within next 5 years. Phase-1  Background of the company:  Five partners initial capital 50 lakhs (Five cars owned/ three cars on loan)  5-sumo 3-tavera With Drivers  Cars with insurance and service contracts Proprietors  Sagar Shah ± Accounts & Finance  Bhushan Kanekar ± Sales Strategist  Shrenik Shah ± Web marketing, transportation charting/ routing  Manas Kambli ± Operations ± car procurement & maintenance  Neeraj Kambli ± Legal procedures/ issues, hiring drivers Marketing Strategy  Target market selection: ± Business Market i.e. Corporates & BPO¶s  Communication Medium ± Personal (face to face) as well as telecommunication & internet  Integrated Marketing Communication ± Advertisements in local newspapers and tabloids, because it cost effective vis-à-vis has wide reach. Sales Strategy  Account targeting strategy - ³Direct Selling´ I. 2 calls per day per person= 5 persons x 25 days x 2 calls per day= 250 calls in 1st month II. Target of five accounts  Selling Strategy ± ³Differentiation´ I. we provide customised services and drivers  Territory allocation: I. II. Andheri (East) ± Marol, Sakinaka, Chakala, etc. & Malad (West) ± Mindspace Cost           Driver: Rs 5000/ month, Electricity: Rs 2000/month Telephone: Rs 4000/ month Car maintenance: Rs 3500 for the first year Business registration cost: Rs 18000 Tourist permit: 300/car = Rs 2400 Others: Rs 12000 Drivers bonus: Rs 16000 Emi for three cars: Rs 558000/anum (five years car loan) Total cost: Rs 1161900 Revenue Revenue:  Per Car: Rs 35000/ Month  Annual: Rs 420000/ Car  Total Revenue: Rs 3360000  Total cost = Rs 1161900  Profit = Rs 2198100 Phase II  After one year (Phase I), we will expand the business.  This phase will be more aggressive  With five new sumo Grande, in all we have 13 cars for the business.  We will hire 3 sales executives. Expansion plan  Three Business Development Managers  Target for 2nd & 3rd year will be 10 & 15 clients  5 Sumo Grande cars on bank loan for 5 year s tenure.  New territories: 1. 2. 3. 4. 5. 6. BKC Nariman Point / Fort Vikhroli Thane Vashi Powai Extended sales-cum-marketing strategy  We aim to have our own web portal, wherein our prospective clients can watch our fleet of cars, check out the rates, discounts on long tenure contracts, can get total quotation by few clicks, can book our services online, if urgently needed for some special purpose. Cost  Driver: Rs 6000/ month  Electricity: Rs 2000/month  Telephone & internet: Rs 5000/ month  Car maintenance: Rs 13000/ year  Others: Rs 12000  Sales executive salary: Rs 432000  Drivers bonus: Rs 26000/year  Emi for six cars: Rs 1044000  Total cost: Rs 2547000 Revenue  Per car: Rs 40000/ Month  Annual: Rs 480000/ Car  Total turnover: Rs 6240000  Total cost:Rs 2547000  Profit: Rs 3693000 Long term expansion plans  After 5 years, we might expand our business in cities like Pune & Bangalore  Our sales team will then comprise of 20 Sales persons  Client base target would be more than 30  Our new fleet would contain at least 40 cars & additionally 7-8 luxurious cars like Toyota Corolla Altis, Honda Civic, Honda Accord, Skoda Superb, Mercedes Benz C-Class, Audi A4, BMW 5 series, etc.