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AMY LARSON
Sheboygan, Wisconsin 53083 ● 920-287-2932 ●
[email protected] ● linkedin.com/in/amylarson10
MARKETING AND BUSINESS DEVELOPMENT MANAGER
PRODUCT DEVELOPMENT | STRATEGIC MARKETING | ACCOUNT & PORTFOLIO MANAGEMENT
Innovative and insightful marketing and business development professional with extensive B2B experience in the financial, foodservice, technology solutions, consumer products, and building material sectors. Proven ability to mentor and motivate cross-functional teams. Recognized for an intuitive ability to build strong relationships with key client decision makers. Drive and market programs, tactics and strategies that improve revenues, margins and market share. A well-respected and enthusiastic leader who demonstrates the highest standards of professional excellence and integrity in a consultative approach to client needs. Able to thrive positively in a team environment, yet work independently according to needs of specific projects.
AREAS OF EXPERTISE
P&L Client & Project Management Vendor & Public Relations Sales Management Consulting Product Development, Marketing & Training Category & Channel Branding Sales Forecasting Account & Territory Management Negotiations Financial, Market & Cost Benefit Analyses Sales Cycle Presentations Budgeting Purchasing Strategic Planning Business Analysis Market Research
PROFESSIONAL EXPERIENCE
Ross Imaging LLC, Sheboygan, WI Account Manager, Northeastern Wisconsin, 2011-2012 Facilitated direct marketing and sales of digital imaging and print management solutions. Fostered long-standing business relationships while creating cost-effective business proposals and strategic plans on behalf of key clientele. Key Accomplishments: Exceeded corporate goals for revenue and gross profit targets during first two months of hire. Quickly achieved over $100K in total gross revenue despite aggressive competition. Enhanced revenue stream by signing highly profitable, incremental maintenance service contracts. Established Toshiba Americas Business Solutions as a leading brand in device management. Expanded business portfolio with 47% of first year total revenue in new client sales. Recognized as a company “Top Achiever” during Chicago regional sales meeting in January 2012. Strategic Management Solutions, Buffalo Grove, IL Senior Area Manager, Management Consulting Sales, 2011 Presented and marketed programs to improve sales, financial controls, cash flow, marketing, management, operations, tax relief and ROI. Key Accomplishments: Presented management consulting services to C-level executives and other strategic decision makers. Fulfilled intensive business analyst training program in early 2011. Completed management sales training in mid-2011. Great American Financial Resources, Inc., OH Consultant, 2009-2011 Marketed senior health care benefits. Key Accomplishments: Marketed programs for seniors while sustaining private client development. Excelled at fixed annuity sales. Earned WI Health and Life Insurance license. Blanco America, Inc., Lumberton, NJ Senior Product Manager, Product Management, 2006-2009 Managed a $75M product portfolio focused on U.S. retail customers, plumbing wholesalers, kitchen, bath and appliance dealers. Determined effective product merchandising platforms; directed national marketing campaigns.
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Blanco America, Inc., continued Developed customer programs using needs identification and solution-based sales techniques. Provided rep agencies and distributors with full-line consultations and training. Marketed leading-edge brand design features and benefits. Managed the product development life cycle from research and concept design criteria, through multimarket channel promotions and customer support. Key Accomplishments: Commercialized more than $20M in marketing launches of new kitchen and bar sinks, faucets and accessories over a three-year period. Built 65% of Blanco’s faucet portfolio in new product sales targeting various channel retail customers, plumbing wholesalers, stone top fabricators, appliance and high-end decorative showroom dealers. Introduced personally created faucet and sink designs show-cased at Metropolitan Home Magazine’s “Showtime House” at Gramercy Park, NY under direction of kitchen designer Johnny Grey. Kohler Company, Kohler, WI Synchronization Project Leader, Retail Channel Marketing – Global Faucets, 2005 In a contract role at corporate headquarters, directed and led marketing projects for multiple retail faucet launches. Key Accomplishments: Managed highly visible, innovative faucet roll-outs through operations planning, engineering development. Initiated consultative approach to marketing team’s preparation for start-up sales demand. Solo Cup Company, Highland Park, IL Strategic Account Manager, Global Sales – Starbucks, 2003-2004 Managed company’s $100M “Starbucks Coffee” global business with responsibility for strategic account management, new cup design and launches, large-scale international brand marketing, new store plans, seasonal promotions, financial plans and forecasts, capital investment evaluations, and product distribution. Key Accomplishments: Directed global holiday promotions that exceeded one million cases of product. Achieved 20% double-digit sales growth and maximum net profit performance. Improved order fulfillment rates from 94% to 98% through greater operating efficiencies. Responsible for launching “The Way I See It,” the well-recognized large volume hot cup program of celebrity expressions in the U.S. market. Led Starbucks’ “green initiatives” program to reduce environmental footprint. Recognized by Starbucks’ leadership as the “best Solo Cup management team” to represent the retail brand chain account. IMI Cornelius, PLC, Glendale Heights, IL Product Manager – Vitality Foodservice, 2001-2003 Marketed refrigerated and hot beverage dispensing equipment. Key Accomplishments: Managed $10M “Vitality Foodservice” private label brand account. Provided oversight for contract manufacturing operations. Virtually doubled net profit margin through product redesign, cost analysis and pricing strategies. Previous positions include Product Manager of Marketing for Everpure, LLC; Marketing Analyst for Sterling Plumbing Group; Buyer II, Plumbing N.A. and Latin American Sales Coordinator, Generator for Kohler Co.
EDUCATION
Bachelor of Arts, Spanish - University of Wisconsin, Madison, WI