Transcript
Kay Martz
(310) 488-8256 cell
[email protected]
EXPERIENCE
INTERACTIVECORP - CITYGRID MEDIA (Formerly Citysearch.com) Regional Sales Manager 8/06 – 2/12 * Developed & Managed a solid team of 12 sales professionals through recruiting, hiring, training and coaching * Established a culture within the team that encouraged and motivated sales professionals to meet and exceed sales goals. * Continued to practice, drill and rehearse with reps on selling all products that included performance based advertising, PFP, SEO, SEM, CPM, Mobile Advertising Solutions, Social Media Advertising and Account Management. * Strategically managed the Region’s revenue growth. * Set up and executed systems to measure and promote success. INTERACTIVECORP - CITYSEARCH.COM, Los Angeles, California 8/00 - 8/06 District Sales Manager 3/03 – 8/06 Account Manger 8/00 – 3/03 * Sold and managed internet advertising products for Local, Regional & National Accounts. * Responsible for selling PFP & CPM products. * Developed, sold & managed customized marketing programs. * Sourced new clients by cold calling, networking and existing client referrals. * Educated customers on product and marketing strategies to improve their “presence” on the Internet and build value in the Citysearch/customer relationship. * Assured the continued satisfaction of clients through account management. * Developed and executed presentation of product. * Launched the Los Angeles Market in September 2000, first Account Manager in LA market, successfully finished 2001 as the #2 Account Manager Nationwide out of 350. PARAMOUNT PICTURES, Hollywood, California 4/96 – 5/00 Sales Account Manager-World Wide Pay Television * Created new product packages to sell in various International markets. * Created and maintained monthly mailings to increase product awareness. * Responsible for sales of features and short subject programs to domestic clients, foreign clients and Ancillary Markets. * Used cash flow analysis and product distribution history to determine the most advantageous use of product in order to maximize revenue. * Negotiated and drafted output licensing contracts. * Managed all aspects of foreign and domestic output agreements. * Managed and maintained the necessary clearance, licensing and availability information with Paramount’s product clearance department.
DISCOVERY NETWORKS, Los Angeles, California 5/93 - 4/96 Senior Sales & Marketing Coordinator-Western Region * Responsible for small system sales 25k and below within the Western Region. * Established and cultivated relationships with cable operators, including prospects and existing clients. * Created and implemented system marketing campaigns. * Negotiated new contracts and renewals of existing contracts. * Educated cable operators through on sight training of Discovery and Learning Channel products. ● Developed and implemented joint promotional campaigns with cable systems. Coordinator, The Discovery Channel, 1993 * Worked with multiple system operators and independent cable systems to execute Discovery Channel contracts and launches. * Participated in and attended Cable in the Classroom events. * Represented the Discovery Channel at regional and state shows. * Trained customer service representatives on Discovery Channel programming.
EDUCATION UNIVERSITY OF HOUSTON, Houston, Texas Bachelor of Arts Degree in Television, Radio, Film Minor in Speech Communications SKILLS Microsoft Office Salesforce.com REFERENCES AVAILABLE UPON REQUEST