Transcript
Richard C. Goodrich
(C) 858-735-2765
[email protected]
SENIOR BROADCAST MEDIA BUYER
SUMMARY OF QUALIFICATIONS:
-Extensive experience in all aspects of broadcast media
-Emphasis now on digital options
-Utilize all available primary and secondary research data to form strategies
-Highly organized, thorough, and team-oriented
-Able to create effective written and verbal presentations
-Capable of dealing with pressures of deadlines and high volume of work
-Experience in retail management and sales
-Knowledge of Word, Excel, Tapscan, Strata, Scarborough, Polk and more.
PROFESSIONAL EXPERIENCE:
1/03- present: Eagle Media Services, San Diego, CA
-Independent offering full array of media and advertising services
-Extensive experience in Media Planning and Buying based on relevant research
-Strength in negotiating and executing highly targeted, highly efficient media plans
-Able to incorporate digital or traditional strategies
-Clients include The Ford Store Morgan Hill, Fontana Nissan, and Money Mailer
8/11- 3/13: LMA Worldwide, San Diego, CA
-Media Buyer at full service agency focused on retail and service businesses
-Clients included Fix Auto, E.D. Marshall Jewelers, St. Paul’s PACE program for
seniors, UCSD Health Center, Leo Hamel Jewelers, Swiss America and more.
6/96- 8/11:
AM Strategies (AM Advertising), San Diego, CA
-Media Director and Research Manager with staff of 2-3 for top SD agency
-Plan, create, and execute media activity for blue chip clients with $5-6m budgets
-Improved efficiency (CPP) every year for largest accounts
-Utilized proprietary software enabling highly targeted media buys
-Critical role in development of new media auditing system (SMART)
-Clients include Mossy Nissan/Ford/Toyota, IKEA, San Diego County Credit Union,
Henry’s Marketplace, Pro Golf Discount and more.
Prior experience:
Media Buying:
-Mediaspot (buying service) in Corona del Mar, CA
-Heil-Brice Retail Advertising (agency) in San Clemente, CA
-Wunderman, Ricotta, and Kline (DR agency) in NYC
Sales:
-Interep/Group W Radio Sales in NYC
-CBS Radio Representatives in NYC
-Roslin Radio Sales in NYC
Retail Store Manager:
-Jay Schwied’s Grandstand (Tennis Shops) in NYC
VOLUNTEER WORK:
-8 years as Redcoat for San Diego Bowl Game Association
-2 years with Young Professionals for MS
EDUCATION:
University of Colorado, Boulder: Bachelor of Science, Business (Marketing) - 1976