Transcript
Fernando Trejo
Los Angeles, CA 90046 LinkedIn Profile: http://www.linkedin.com/in/ferntrejo Cell: (310) 623-2045 E-mail:
[email protected]
EXECUTIVE PROFILE
Strategic Management Consultant ~ Senior Manager
Forward-thinking and performance-driven Strategic Management Professional with a results-charged career propelling businesses to a dominant market position and providing strategic direction to support the growth and profitability of Fortune 500 clients. Harvard graduate with high-caliber management qualifications, acute marketing instincts, and experience-backed judgment. Able to align businesses toward a common mission. Accomplished in client management and managing large-scale strategic projects. Growth-Strategy expert with expertise in analyzing competitive markets and existing operations to create innovative strategies and implement formal business practices that generate new revenues, control costs, and drive business growth. Excel in identifying key business opportunities or creating them from a seed concept. Proven leader well versed in matrix-managing cross-functional teams that collaborate as a focused unit to achieve “big-picture” goals. Distinguished performance guiding start-up operations through periods of dramatic growth and stabilizing organizations faced with operational and financial challenges. Gifted communicator accustomed to interacting with C-level executives from high-profile corporations. Tackle the most difficult business problems with confidence and practical solutions in hand.
► Strategic Planning & Facilitation ► Performance & Process Improvement ► New Product Marketing & Launch ► Market Positioning & Analysis ► Mergers & Acquisitions ► Branding & Consumer Insights ► New Business Development ► Change Management ► International Business ► Strategic Financial Modeling ► Team Building / Mentoring ► P&L Management
► Project Management & Leadership ► Customer Relationship Management ► Start-Up / Turnaround ► Sales & Channel Strategy ► Presentations & Public Speaking ► Social Media & Internet Marketing
PROFESSIONAL EXPERIENCE
Big Task Weekend Foundation, Los Angeles, CA 2010 – 2011 [BTW is an organization that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world’s biggest challenges.] Director of Strategic Management / Health & Wellness Leader Recruited to direct the foundation’s overall strategy and multiple initiatives and special projects. Successful in exceeding all strategic and financial goals, which included collecting over $1.2 million for foundation. Led team of 6 consultants and 8 interns and oversaw $900,000 budget. Presided over the foundation’s largest-ever collaborative action with more than 220 leaders and 100 organizations in various strategic initiatives, including Health & Wellness, Financial Literacy, Corporate Learning, Sustainable Agriculture, and the Future of Education. Led and facilitated the largest BTW team sessions and initiatives under Health & Wellness, resulting in building partnerships and initiatives around reshaping the health of America’s youth. Phoenix Strategic Consulting, Los Angeles, CA 2002 – 2010 [Strategic management consulting firm that provides clients with the most effective business-growth strategies.] Strategic Management Consultant Worked with clients from diverse industries to provide customized solutions for improving their market share, productivity, financial performance, and change-management practices. Developed and implemented strategic business plan to launch a new health and supplement company based on creative product, demographic, channel, and geographic strategies. Created targeted marketing strategies for various demographic groups for Starwood Hotels & Resorts by leveraging new customer relationship management capabilities, which led to significant improvements in their Loyalty Program membership, retention, and customer satisfaction levels. Designed the new mission, strategic plan, and organizational structure for Global Leaders of Tomorrow, a World Economic Forum and leadership group focused on improving the state of the world. Continued…
Fernando Trejo
Strategic Management Consultant / Senior Manager
Résumé / Page 2
Phoenix Strategic Consulting continued … Originated and led project in Faragouran, Mali on the continent of Africa to provide clean water sources and medical vaccinations for 2,700 Faragourans and an additional 11,000 nearby villagers. Prepared strategic and financial business plan for a new early cancer detection foundation that provides breakthrough cancer detection techniques. Participated in creating effective marketing and business strategies for selling Keith Ferazzi’s best-selling books, Never Eat Alone and Who’s Got Your Back. IBM Corporation, White Plains, NY 2001 – 2002 [IBM Global Services helps clients manage innovation and drive change from strategy to execution.] Senior Consultant — Strategy & Change Practice Served as member of IBM’s Strategy and Change Practice, an internal consulting unit responsible for developing IBM’s corporate and divisional strategic business, marketing, operational, and alignment plans. IBM closed this internal consulting group in 2002. Led strategic and marketing planning engagements for IBM’s Worldwide Web Group, Wireless Division, and Software Group to improve their business operations and financials significantly. Headed a global competitive benchmarking study involving Fortune 200 CIOs and CFOs to identify key industry performance drivers and best practices to develop IBM’s e-business strategies. Apples Nutrition Center, New York, NY 1997 – 2001 [Health store chain that served low-income women, infants, and children in the inner-city.] Partner / Manager of Strategic Planning & Marketing Insights Co-launched a health store chain from the ground up and grew to 12 stores across 4 states with annual revenues of approximately $6 million within 3 years. Personally managed 3 stores and a total of over 15 store associates. Expanded business operations throughout multiple states, increased profits, and penetrated new markets by analyzing demographic, economic, and regulatory data across 30 states. Designed new business model that provided superior customer service, greater ease of use, higher nutritional usage rates, stronger financials, and greater customer loyalty than traditional retail methods. Mercer Management Consulting (now Oliver Wyman), Boston, MA 1987 – 1997 [A leading global management consulting firm with 3,000 employees in 50+ cities across 25 countries.] Senior Associate — Strategic Planning Group Recruited out of Harvard and managed numerous Fortune 500 strategic planning engagements, which resulted in 4 promotions during tenure. Selected on 4 occasions by the President of Mercer to serve on firm’s Strategic Planning Leadership Team. Won Leadership Service Award for exceeding all expectations in leading company’s service projects. Led the client management, development, and facilitation of William M. Mercer’s Growth Strategy and Organizational Alignment Plan to increase profits, expand market share, and properly align the organization. Managed the process reengineering efforts for CIGNA and other companies, which significantly improved their marketing, cost structures, and utilization review processes. Headed communication projects that involved evaluating customer preferences, competitors’ product offerings, brand alternatives, and product profitability to develop strategic and market-entry plans across traditional and emerging business segments for AT&T as well as several wireless and mobile companies. Constructed Customer Relationship Marketing plans for Wells Fargo and other financial firms, leveraging market segmentation profitability analysis for complete portfolio of banking products. Co-developed firm’s Interactive Strategy Models used to help clients develop optimal business and financial strategies by linking their strategic growth initiatives with their corporate P&L statement.
EDUCATION
Harvard University, Cambridge, MA B.A., Government