The Social Media Effect By Dominique De Leon

Hello World. When i was 7 years old, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger wrote a book that revolutionized the way people perceive business with the rise of Internet. Through the book “The Cluetrain Manifesto”, they organized a set of 95 theses that examines the impact of the trend on both consumers and organizations. It tried to impose guidelines for Companies plunging into the triple w dot wave. Those are guidelines for companies so that they won’t get culture-shocked with the nature of online commerce. One decade after, The Social Media Revolution began. Web 2.0 technologies came to rise taking everyone in to a different ride. Writing this wasn’t an easy part. I grew up in the age where people can transfer photos via Bluetooth and send ringing tones via infrared. The Cluetrain Manifesto Effect is my attempt to look back on how it all began and what changed after more than a decade of manifesto. This book is a challenge to not give up if we dream to write our own books. Stepping stones to have what it takes to be a best writing author someday. Let’s see if it still matters after a decade. Erratum. For our Vertical Market Solutions Class with Professor Paul Amerigo Pajo, we are to squeeze our brain and write our responses to the so-called manifesto. Looking back and forth was a hard task for us. If you have seen errors of any kind, please let me know by sending it to [email protected] or sending me a tweet at @domdeleon. This will surely help me improve and come up with a better second edition. Thanks.