Transcript
Lidwina van Kooten
[email protected] 310-869-1860
CAREER HIGHLIGHTS 1. Turned problematic client relationships into growth clients for SymphonyIRI, moving revenue from negative growth to double-digit positive growth while reducing servicing costs. 2. Generated over $2.2 million in new business revenue in 24 months for Lieberman Research Worldwide, by securing new Blue Chip clients, which provided the bases for establishing an entire new division for the company. 3. Stabilized, managed and grew Mattel account resulting in billings in excess of $250 million, and earning the first ever agency bonus from this demanding client. 4. Directed the development of landmark Chunky Soup advertising, resulting in hallmark brand status and sales lift of 15%.
CAREER SUMMARY
Ace Metrix Start Up Software Company, specializing in measuring the effectiveness of Television Advertising Senior Vice President, Client Service 2011-Present
Lead the Client Service organization for this small company with an impressive client portfolio. •
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Managed a portfolio of 40 clients and $5+ million in business Negotiated and renewed client contracts while growing ad hoc spending Managed group of 6 client service VPs, directors and analysts Trained and serviced , which included Fortune 500 corporations, as well as smaller companies such as travel services providers to better assess their advertisements.
Catapult Marketing Promotional Advertising Agency Executive Vice President Led LA office of this large East Coast based promotional agency •
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2010-2011
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Manage a portfolio of 15 Consumer Packaged Goods clients and $5 million in business Developed new business pitches and responded to RFPs Co managed office, including Creative Department, Interactive Division, Production Department and Account Management. Wrote Creative and set strategic direction for creative Facilitated creative brainstorming sessions
Lidwina van Kooten
[email protected] 310-869-1860
SymphonyIRI, Inc. International Market Research Company Vice President, Client Service 2007-2010
Successfully contributed to growing portfolios of 5-40 mid-large sized consumer packaged goods clients with the mission is to grow relationships with current client companies. •
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Manage a portfolio of 5-40 clients and $13+ million in business Negotiate and renew client contracts while growing ad hoc spending Manage group of 6 client service business development directors and client service managers Chosen to be part of the IRI Women’s mentoring program for high potential employees Selected to represent IRI on the Network of Executive Women
Lieberman Research Worldwide International Market Research Company Vice President, Account Management 2003-2006
Successfully contributed to corporate revitalization, management innovations, and expansion of offerings. Current mission was to develop and grow new business relationships, lead large global research studies and oversee the multicultural research division, which I founded.
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Generated over $2.2 million in sales for the company within the period of 24 months. Designed 40 major research studies. Developed 12 new Fortune 500 prospects, establishing new relationships with clients considered very difficult to obtain. These include Ford, Shell, Philips, IBM, Toyota, Honda, ING. Hired and coordinated external resources, including research contractors and other agencies. Integrated and collaborated with regional offices of international client firms. Directed project and field research teams to execute multi-country and complex research projects for Blue Chip clients.
Lidwina van Kooten
[email protected] 310-869-1860 Ogilvy & Mather International Advertising Agency Los Angeles Office 1998 - 2002
2000 - 2002
Worldwide Client Services Director/Senior Partner - Mattel/Fisher Price and Viking River Cruises Charged with revitalizing two "problem" business relationships, in Toronto and L.A. Received unique honorarium, recognition from Ogilvy CEO and WPP. Managed all aspects of one of Ogilvy’s largest accounts including a revitalized brand presentation, amounting to global billings of $250 million, nine direct reports and 22 countries (Mattel/Fisher Price). • Increased profitability of the account by 78% by re-negotiating compensation and reducing both staff and direct costs while improving the relationship between Mattel and Ogilvy dramatically. Obtained first ever agency bonus from Mattel as a result of our performance on the business. Won the Mattel international business pitch worth $100 million resulting in Mattel’s consolidation of all its international business with Ogilvy, including 13 additional countries. Re-defined the strategic approach to advertising for 40-45 original TV commercials per year. This resulted in revitalized creative, production cost savings of $250,000 and agency staffing cost savings of $500,000. Developed and organized the Agency Training program on 360 degree branding for 80+ employees including speakers from London, New York and Los Angeles. The program was regarded as an outstanding accomplishment by the co- Presidents. 1998-2000
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Toronto Office Account Director - Mattel/Fisher Price and SAP
Managed one of Ogilvy Canada’s largest accounts with billings of $13.5 Million and three direct reports (Mattel/Fisher Price). SAP is large software developer and ebusiness solutions company with Canadian billings of $5 Million. • Improved Account Management score by a full point versus previous year in Agency Review (based on a 5 point rating), primarily through revised strategic planning and research. Recognized by the Vice President of Marketing of Mattel for ‘business expertise’. Managed 1999 production schedule for 75 TV Ads, including 3 original Canadian spots, without missing single deadline and with $180,000 cost savings versus budget via careful planning and building strong relationships with five US based agencies. Presented major Toy Category Competitive Review to client that redefined the Toy Category and was very well received by Client as well as Agency groups.
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Lidwina van Kooten
[email protected] 310-869-1860 • Wrote and presented ‘Trends affecting Girls in the New Millennium’ to group of 100 Barbie licensee companies. As a result of the positive feedback from delegates, U.S. and Canadian clients, was asked to present at the US Barbie Summit. 1995-1998
York Consulting Group, York University
YCG is the largest year round business school consulting company in Canada offering a wide range of management consulting services to small/medium sized businesses. Vaughan Technology Enterprise Centre (via York Consulting Group Curriculum Development/Training Manager (1996-1998) • Developed a new “real-world” curriculum to teach business plan writing and business setup to budding entrepreneurs. Of the 212 people who passed through the center’s door 152 people have launched their own business while 53 have obtained related jobs. Received the Excellent rating by students enrolled in workshop training sessions. Recognized in a Toronto Star article that quoted a student saying that the Center’s business startup program helped young entrepreneurs with a practical hands-on approach to business planning. Recognized by the director of YCG as having greatly improved the sometimes, difficult relationship with Center, as a result of spearheading the curriculum development and training programs.
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Senior Consultant (1995-1996) Co-managed, coached and trained a group of 8-12 consultants who were completing their MBA on a part time basis. Managed projects from proposal to final report stage. • Developed new business opportunities for YCG by meeting with prospective new clients and determining their needs. Generated approximately $500,000 in new business. Wrote proposals and conducted market research/analyses to determine market opportunity for new businesses, how to increase sales for an existing business as well as surveying the satisfaction of current clients. 1993 - 1994
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Campbell Soup Co., Toronto, Canada Category Marketing Manager - Ready to Serve Soups/Frozen Managed the team on an $80 million business •
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Developed a new strategy for the frozen food category, which this market leader still used over ten years later, based on corporate goals, competitive landscape analysis and an in-depth consumer preference study which unearthed key consumer preferences. Supervised landmark creative development for Chunky Soup, designed to respond to consumer needs. All communications were driven by insights into when people thought of dinner (in their cars on the way home) and their perception of the brand (quick filling meal likely to be in their pantry), resulting in record sales.
Lidwina van Kooten
[email protected] 310-869-1860 • Created new product strategy for Ready to Serve Soups. Focused resources on SKU’s with consumer appeal. Brought a profitable balance between consumer preference and cost efficiency. Profits increased and continue to be very strong.
Christie Brown & Co., Toronto, Canada 1991 - 1993 Brand Manager - Oreo, Fudgee-o, David Managed all activities for these brands with a "lean-and-mean" team, representing a $55 million business. Unilever Canada 1987 – 1991
Thomas J. Lipton Inc. (Subsidiary of Unilever), Toronto Canada Product Manager - becel (1990-1991) Planned and initiated all activities for one of Unilever’s most profitable brands. Directed many outside suppliers including PR and advertising agencies. Worked extensively with medical and non-profit associations, including the Heart and Stroke Foundation and the Ontario Medical Association. • Chaired new product task force comprised of senior managers from R&D, Purchasing and Manufacturing. Obtained international approval for new product direction. Selected by the company to attend an international advertising training seminar in England.
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Assistant Product Manager (1988 - 1990) (becel, Fleischmann’s, Imperial, Krona, Eggbeaters) Lever Brothers (Subsidiary of Unilever), Toronto, Canada (1987 – 1988) Brand Assistant - Sunlight laundry Detergent, All, Amaze
RELATED EXPERIENCE Sheridan College, Oakville, Canada Marketing and Small Business Instructor 1997 - 1999
LANGUAGES Multi-lingual (Dutch, French and Italian)
Lidwina van Kooten
[email protected] 310-869-1860 COMPUTER SKILLS Microsoft Windows, Word, PowerPoint and Excel
EDUCATION Master of Business Administration York University, Toronto, 1996 Bachelor of Commerce (Honours) Queen’s University, Kingston, 1987
PROFESSIONAL DEVELOPMENT/AFFILIATIONS Campbell Soup Company - Marketing Development Program Karass Negotiation Course Unilever Training and Development program International Advertising Course, London, UK Ogilvy & Mather Advertising Training Program Member of Ogilvy’s Global Brand Council Hispanic Marketing to Youth Seminar LRW Training Program Sandler Sales Method PERSONAL INTERESTS Floral design – I worked as a professional florist during a sabbatical and continue to practice my skills for friends and family Cooking – Love giving dinner parties; part of gourmet dinner club Reading – I belong to a book-club and read a book a week; I love historical fiction Travel – I have travelled extensively throughout Europe, South America and South East Asia. I have a top ten list of places to visit next.