Transcript
MITCH PERLISS
Sherman Oaks, California 91423 Messages: (949) 260-9704 • Residence: (818) 981-4354 • Cell: (818) 516-4848 •
[email protected]
New Product Sourcing ~ Brand & Product Management ~ Social Media & Internet Marketing Distribution Networks ~ Sales Campaigns ~ Marketing Strategies ~ Market Research
Resourceful, multi-talented Marketing, Sales and Distribution Professional with extensive experience in identifying new products/brands and successfully introducing them to the marketplace. Complete range of project management and marketing experience including packaging and sales campaigns. Assemble, develop, train and lead high performance teams in achieving highly challenging organizational goals and objectives. Strong experience in international sales, marketing and communication to foster brand and product awareness. ADDITIONAL KEY AREAS OF EXPERTISE Strategic Planning Business Development Budget Development & Management Client/Public/Media Relations Negotiations & Contracts E-Commerce/Social Media Marketing Revenue & Profit Growth Niche Product Introduction Advertising Programs/Campaigns
VICE PRESIDENT - MARKETING, SALES & DISTRIBUTION
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS WEB SUCCESS TEAM – Calabasas, California Leading social media marketing & advertising company. 2010 - Present
Vice President, Strategic Business Development Responsible for development and implementation of corporate social media marketing and sales strategy along with services development and implementation. Direct role in strategic account development and selling. MHP & ASSOCIATES - Studio City, California 1996 - 2000 and 2008 - Present Consulting firm providing social media marketing, packaging, marketing and distribution services for a variety of consumer products. Founder and Principal Consultant Provide services to individual product producers and small companies related to product acquisition, marketing, replication, digital distribution and all other aspects of bringing product to market or creating awareness through social media, traditional advertising/public relations, or a combination of both. Developed, implemented and executed a strategy to reposition a failing company by increasing sales and maximizing cash flow resulting in positioning company for eventual acquisition by of the Top 5 entertainment companies. Developed and implemented branding, marketing and sales strategy for workout series featuring Kim Kardashian, resulting in profit generation within 60 days of product release and via e-commerce only. Designed, developed and implemented a program to test-market music and video products in AM/PM mini-marts; successful program was rolled out to all stores nationwide and delivered more that $500K profit in two years. Supported original talent in acquisition of rights to her fitness video series; repackaged product and arranged distribution resulting in propelling titles to “Best Selling” status with $6K monthly sales and 500% profit margin. Executed a successful marketing strategy to support to DR advertiser in up-selling fitness videos, resulting in royalty payments of over $40,000 per calendar quarter to fitness instructors. Developed and implemented Social Media Marketing program for woman’s clothing line resulting in sales increase of 50% within six months of program initiation. SUNFLEX USA LLC - Glendale, California North American distribution company for video game accessories. (Concurrent with MHP & Associates) June 2010 – November 2011
Vice President of Marketing & Senior Advisor Provide management direction and leadership to all company activities and operations except finance and warehousing. Responsible creating and implementing social media and traditional marketing campaigns. Designed web site and developed content. Write press releases and liaison with all media and third-party sales e-tail sales representatives. Responsible for two in-house reports and 10 third party marketing and sales personnel.
MITCH PERLISS
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)
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SUNFLEX USA LLC - continued Developed, implemented and managed new internet e-sales and marketing processes resulting in 40% of all sales being Internet-based and generating profits 25% higher than products sold through traditional methods. Developed and utilized an innovative trade show booth concept, marketed it through Facebook and Twitter campaigns and executed it, resulting in successful company introduction in the US marketplace and significant increase in brand awareness and meetings at the booth. MAGICPLAY ENTERTAINMENT - Santa Clarita, California USA division of major mainland China broadcast company. April 2007 - August 2008
Senior Director of Business Development Managed all aspects of start-up North American DVD division for an international company including product acquisition, packaging, sales, marketing and distribution. Created business plan, wrote all press releases, created and wrote company newsletter and led development of company website including art direction. Managed a team of 4 and was involved in all aspects of division business operations. Initially set up multiple distribution partners and ultimately a master distributor in the United States and Canada. Designed new packaging, developed and implemented sales and marketing initiatives for Blu-ray products resulting in retail acceptance and retail sales more than 400% over initial projections. RAZOR DIGITAL ENTERTAINMENT - Studio City, California Video specialty production and distribution company. 2003 - 2007
Vice President and General Manager Provided leadership and direction to acquisition, sales, marketing, graphic design and IT initiatives. Developed and implemented short and long range marketing plans and formulated sales strategies to increase market share and profit margin. Managed four direct reports along with distribution partners in the US and Canada. Conceived, developed and implemented shift from lackluster, non-profitable product line to “in demand” niche product line resulting in company becoming one of the top independent distribution firms in its field. Acquired a new product line, developed and implemented successful strategies and campaigns to penetrate retail markets resulting in sales in excess of $400K in first 18 months. SLINGSHOT, INC. – Burbank, California DVD Division of a $20M privately owned entertainment conglomerate. 2000 - 2003
Vice President and General Manager Established a successful home entertainment software division, conceived and implemented company vision, developed organizational infrastructure, acquired product and developed all sales and marketing initiatives. Drove growth in product sales from less than 5% to 32% of total corporate sales accounting for 50% of corporate profits within 3 years. ANCHOR BAY ENTERTAINMENT - Beverly Hills, California and Troy, Michigan Division of the world’s largest distributor of home entertainment products to big box stores (Target, Kmart, Wal-Mart) 1992 - 1996
West Coast Vice President of Merchandising Established and led the West Coast, accountable for all entertainment product acquisitions, marketing and sales initiatives in the territory. Managed several off-site reports, involved in extensive business to business relationship development. Designed and wrote all sales and marketing collateral material. Spearheaded effort to rebuild a dormant, non-productive children’s entertainment product line through acquisition and distribution of new programming resulting in 250% first-year sales increase. PROFESSIONAL AFFILIATIONS Entertainment Merchant’s Association (EMA), National Association of Record Merchanters (NARM), Consumer Electronics Association (CEA), Video Software Dealers Association (VSDA), Health and Fitness Association (IDEA), Entertainment Aids Alliance (EAA), Giant Screen Cinema Association (GSCA), National Association of Television Production Executives (NATPE)
KEY WORDS F OR OPTI CAL S CANNIN G Purchasing, Inven tory Con trol, Productio n Planning, Materials M anag ement, Purch asing, Distribu tor R elatio ns, CRM (Cus tom er Relations hip Man agem en t), Cus tom er Rel atio ns, Direct S ales, N ew Accou nt Sal es, Territory D evelo pment, Field Liais on, Account M aint enance, Sales M anag ement, Sal es Anal ysis, Sales Recruiting, Sales Ad ministration, Sal es Promo tion, Produ ct Managemen t, Brand M anag em ent, M erchandising, Marketing, Adv ertising, Market Res earch & Analysis, S trategic Allian ces, N ew Produ ct, Dev elopm ent, Business Dev elop men t, N ew Produ ct In troduction, Forecas ting, Pricing, Packaging, Planning, Adminis tration, Accoun ting, Budgets, Re ports, Forecas ting, Planning, Project Man agem ent, Accou nting Sys tems, Co mputer/Tel ecommu nications, Su pervision, Project Managemen t, Sys tems an d Proced ures, Training, Facilities/L eases, S ecurity, Bran ch Openings, Real Es tate Site Sel ection, Purch asing & Distrib., Program Planni ng, Public Relations, C omm unity Affairs, Ass ociation Relations, R esearch & Ap praisal, Cor porate Publications, Corporate Id en tity, Tr aining, Evalu atio n, Em ployee Coaching, Recruiting, Sel ection, Ori entatio n, Com pens atio n, Ben efits, W ork Schedule C ontrol, Organizatio n Planning & Dev elopm en t, Couns eling, Safety, Emplo yee Men toring, Leas es, Records, Produ ct Dev elopm en t, Sales Assistan ce, Co mmu nications, S trategic Partn erships