Business Plan Non Profit Social Services

Plan de negocios para una propuesta de trabajo y donación de una organizaición sin fines de lucro.
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[Company Name] Contact: [Name] Address: [Address] Direct Phone: XXX-XXX-XXXX Fax: XXX-XXX-XXXX Email: [Email] Confidentiality Agreement The undersigned reader acknowledges that the information provided by [Company Name] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [Company Name]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [Company Name]. Upon request, this document is to be immediately returned to [Company Name]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Table of Contents 1.0 Executive Summary.....................................................................................................................1 Chart: Highlights...........................................................................................................................2 1.1 Objectives....................................................................................................................................3 1.2 Mission...........................................................................................................................................3 1.3 Keys To Success.........................................................................................................................3 2.0 Organization Summary...............................................................................................................3 2.1 Legal Entity..................................................................................................................................4 3.0 Service Summary..........................................................................................................................4 4.0 Market Analysis Summary.........................................................................................................4 4.1 Market Segmentation..............................................................................................................5 4.2 Target Market Segment Strategy........................................................................................5 5.0 Strategy and Implementation Summary.............................................................................6 5.1 Competitive Edge......................................................................................................................6 5.2 Marketing Strategy...................................................................................................................6 5.3 Fundraising Strategy................................................................................................................7 Chart: Funding Yearly......................................................................................................................8 5.4 Milestones....................................................................................................................................9 Table: Milestones...........................................................................................................................9 6.0 Management Summary...............................................................................................................9 6.1 Personnel Plan..........................................................................................................................10 Table: Personnel..........................................................................................................................10 7.0 Financial Plan................................................................................................................................10 7.1 Break-even Analysis...............................................................................................................11 Chart: Break-Even Analysis....................................................................................................11 7.2 Surplus and Deficit.................................................................................................................12 Table: Surplus and Deficit........................................................................................................12 Chart: Surplus Monthly.............................................................................................................13 Chart: Surplus Monthly.............................................................................................................13 Chart: Surplus Yearly................................................................................................................13 Chart: Gross Surplus Monthly................................................................................................14 Chart: Gross Surplus Yearly....................................................................................................14 7.3 Projected Cash Flow...............................................................................................................15 Table: Cash Flow.........................................................................................................................15 Table: Cash Flow (Continued)....................................................................................................16 Chart: Cash...................................................................................................................................16 7.4. Projected Balance Sheet.....................................................................................................17 Table: Balance Sheet.................................................................................................................17 APPENDIX Table: Funding Forecast......................................................................................................................1 Table: Personnel....................................................................................................................................1 Table: Surplus and Deficit..................................................................................................................2 Table: Cash Flow...................................................................................................................................3 Page 1 [Company Name] 1.0 Executive Summary Organization: [Company Name] Contact: [Name] Address: [Address] Direct Phone: XXX-XXX-XXXX Fax: XXX-XXX-XXXX Email: [Email Address] Purpose The purpose of this Business Plan is to: 1. Set a course for the Organization's management to successfully manage, operate, and administer the business. 2. Inform financing sources of the capital requirements being requested by the Organization, in addition to its history, its projected future, and how the requested funding would give the Organization the ability to add value to the local economy, help people in need and put people back to work. The Organization [Company Name] is a 501 (c)3 organization located in [COUNTY] County, [STATE]. The Organization was established in 2006 by its Founder/Executive Director [Name], who has 30 years of non-profit development and consulting experience. The Organization offers several social services to members of its community and plans to expand by providing food and clothing to low income and homeless members of [CITY], [STATE]. Beyond providing food and clothing to the needy members of [CITY], [STATE]; the Organization also plans to provide career services to the needy families in the area to help them acquire new life skills and ultimately gain employment. These services will include job training, referrals and job placement assistance; as well as educational services that will include self-improvement courses and GED training. [Company Name] also plans on improving the quality of life in [CITY], [STATE] by repairing dilapidated dwellings and converting them into housing for low income persons, battered women, abused children and the elderly. Moreover the Organization plans on expanding this housing program to include the construction of new low-income dwellings. It will also use those construction projects as a tool to employ individuals who attend its educational programs or utilize its career services. The Organization hopes to fund these programs through grants and other donated revenue. Page 1 [Company Name] The Market [Company Name]'s target market strategy is based on becoming a destination for people in the [CITY], [STATE] area in need of the Organization's family, health, educational and career social services. The Organization will also rely on the support of businesses and residents in the community to help with funding and donations so that [Company Name] can continue to impact its community. The people that seek the Organization's assistance desire quality services, and it's [Company Name]'s duty to deliver on their expectations. Financial Consideration In addition to diligently following this Business Plan to maintain the safeguards for successful business operations and achieve the financial projections herein, the current financial plan of [Company Name] includes obtaining funding through one of many financing programs in the amount of $5,000,000. The Organization hopes to secure the requested funds sometime in the third or fourth quarter of 2011. It will use the funding to cover expansion; cover research and development; purchase property; build youth sports; provide well-needed services for women, men and youth; as well as to cover the salary expenses and operation capital. The Organization's funding forecast is projected to increase during the next three years, from $74,140 to $125,111. The major focus for grant funding is as follows: 1. The Organization is an African-American owned minority business 2. It will provide youth sports; food, medical, clothing services; as well as educational services and career training skills 3. It will sponsor programs that will improve the [CITY], [STATE] area 4. Hire employees; the Organization will look to hire veterans, minorities and the unemployed. Chart: Highlights Highlights $120,000 $100,000 $80,000 $60,000 Funding $40,000 Gross Surplus $20,000 Net Surplus $0 ($20,000) ($40,000) ($60,000) 2011 2012 2013 Page 2 [Company Name] 1.1 Objectives [Company Name] has three main objectives: 1. Secure sufficient funding to grow the Organization. 2. Service the community with business, medical, educational, and social services. 3. Develop a strong Board of Trustees that can offer guidance and help with fundraising efforts. 1.2 Mission The mission of [Company Name] is to improve the quality of life in the [CITY], [STATE] area by providing business, medical, educational, and social services to people in need as well as provide opportunities for career building and training. “Nothing Less Than Tranquility” 1.3 Keys To Success [Company Name]'s keys to success include:  Building a strong, active Board of Trustees.  Ensuring that the offered services satisfy market needs.  Designing and implementing strict financial controls and accountability. 2.0 Organization Summary Organization: [Company Name] Contact: [Name] Address: [Address] Direct Phone: XXX-XXX-XXXX Fax: XXX-XXX-XXXX Email: [Email Address] [Company Name] is a Non-Profit organization located in [CITY], [STATE]. The Organization provides several social services to members within its community and plans to expand by providing food and clothing to low income and homeless members of [CITY], [STATE]. Distributing food and clothing furthers its goal of supporting the charitable objectives of [CHURCH]. Beyond providing food and clothing to the needy of [CITY], [STATE], the Organization plans to provide career services to the needy families in the area to help them acquire new life skills and ultimately gain employment. These services will include job training, referrals and job placement assistance and would be closely linked to its educational services. [Company Name] educational services will include self-improvement courses and GED training. All of the Organization’s services and programs will be funded by grants and other donated revenue, and each program furthers the goal of supporting the educational objective of [CHURCH]. [Company Name] also plans on improving the quality of life in [CITY], [STATE] by repairing dilapidated dwellings and converting them into housing for low income persons, battered women, abused children and the elderly. Moreover [Company Name] plans on expanding this housing program to include the construction of new low-income dwellings. [Company Name] will also use those construction projects as a tool to employ individuals who attend its educational programs or utilize its career services. Page 3 [Company Name] 2.1 Legal Entity [Company Name] is a 501(c)3 organization located in [COUNTY] County, [STATE]. The Organization was established in 2006. The Founder and Executive Director of [Company Name] is [Name], who has 100% ownership of the Organization. 3.0 Service Summary [Company Name] will provide a number of services that will enhance the youth. These services include:       Nonprofit startup and development technical support Medical referrals Educational referrals Substance abuse referrals Counseling Food, Clothing and other social services. In the future, [Company Name] will offer:      Job development and training Job placement and employment opportunities Men and women transitional housing Youth services Youth sports 4.0 Market Analysis Summary [Company Name] is a part of the social service industry. This industry offers effective programs that provide hope and opportunity for underrepresented segments of society. It helps people survive, learn and eventually contribute. Social programs and services touch people’s lives. [Company Name] sees the faces of its clients daily. It understands that the problem it solves on a daily basis benefits people, families and its community in a major way. [Company Name]'s business plan focuses on the [CITY], [STATE] area. The Organization will provide business, medical, educational, and social services to people within the area, as well as career development and training services. [Company Name] has the services necessary to flourish within its market. By delivering superior customer service and developing an outstanding reputation, [Company Name]'s potential is excellent. Page 4 [Company Name] 4.1 Market Segmentation [Company Name]'s target market strategy is based on becoming a destination for people in the [CITY], MI area in need of the Organization's family, health, educational and career social services. The Organization's marketing strategy is based on superior performance in the following areas:     Quality programs Knowledgeable board members and staff Customer service Community relations [Company Name] knows that there will always be a need for organizations that provide social services to the community. Clients within the social service industry want amazing customer service and reliability. [Company Name]'s clients appreciate the quality service that the Organization offers, as well as the knowledgeable and experienced staff. They will trust [Company Name] due to the Organization's strong relationship with its community and its passion for empowering and helping residents. Additionally, it will remain beneficial to its clients by delivering the dedication and dependability that they desire. 4.2 Target Market Segment Strategy [Company Name]'s choice of target markets is based on an in-depth understanding of the client's needs. [Company Name]'s skills and capabilities will allow the Organization to effectively compete and build on to its reputation within its area. Therefore, obtaining funding as well as developing a marketing strategy will aid the Organization in building a strong client base. [Company Name] will utilize the methods below to reach its target market:     Collect as much demographic data as possible on potential area service users to assist management in creating both immediate and long-term plans for reaching out to this market segment. Formulate and adopt additions and/or revisions to the marketing strategies within this Business Plan once sufficient demographic data has been gathered. Management must keep in mind that making the masses aware of the Organization is far more difficult and expensive than working with an existing user base. Management must take particular care in making certain marketing dollars are wisely spent since funds are limited. Construct a sophisticated website that highlights the benefits of choosing the Organization and its services. Page 5 [Company Name] 5.0 Strategy and Implementation Summary [Company Name] has clearly defined the target market and have differentiated itself by offering a solid solution to fulfilling its clients needs. Reasonable fundraising targets have been established with an implementation plan designed to ensure the goals set forth below are achieved. 5.1 Competitive Edge The Founder/Executive Director of [Company Name] is working diligently to offer numerous fundraising events to provide effective services and programs to residents in its community. The Organization will have the community support it needs to thrive; therefore, by building a business based on satisfying clients, [Company Name] simultaneously builds defenses against competition. Furthermore, the Organization will help the community understand what it offers them and why they need it. [Company Name] knows that the potential for helping others is vast. Clients will gain self-worth, their confidence will increase and they will overcome with their knowledge, being eager to give back to the community and provide social services to others who need it. The idea that knowledge helps all those surrounding it is unarguable. It is a definite advantage for society. 5.2 Marketing Strategy [Company Name] marketing strategy involves co-sponsoring events; partnering with similar organizations; using mail solicitations, email solicitations, personal solicitations and grant solicitations; as well as using word-of-mouth advertising. Additionally the Organization will use local publications, brochures, business cards, online channels and its website to advertise it services and solicit donations. Currently, [Company Name] has an advantage because the founder is a superior business man that has excellent work ethics, customer service and communication skills. The owner also offers in-depth knowledge of running a successful business, organizing functions for a 501(c)3, and offering well-needed social services to the residents in his area. Additionally, [Company Name]'s quality of work and level of integrity will help the Organization build a strong reputation within its community. Page 6 [Company Name] 5.3 Fundraising Strategy [Company Name] will rely on grants, private business donations and fundraisers to meet its funding goals. Overall, the founder of [Company Name] has excellent customer relations, fundraising strategy, and strong work ethics. [Company Name] makes an effort to stay in line with other Organizations offering similar services. Getting the youth, businesses and the community involved is vital to the success of the Organization. Additionally, being honest and reliable, as well as utilizing strong communication skills and effective fundraising strategies will help the Organization reach its goals. Furthermore, uplifting the community and keeping sponsors, donors, and clients happy is an implicit part of building a relationship that will encourage donations and fundraising participation. Table: Funding Forecast Funding Forecast 2011 Funding Donations Total Funding 2012 2013 $74,140 $100,089 $125,111 $74,140 $100,089 $125,111 Page 7 [Company Name] Chart: Funding Monthly Chart: Funding Yearly Page 8 [Company Name] 5.4 Milestones In order to achieve the growth and marketing goals that have been outlined in this business plan, [Company Name] has deadlines to meet and ideas to implement. These deadlines and ideas are called "milestones". Milestones are the most important events and/or projects that must be completed in order to ensure the success of [Company Name]. Because of the critical importance of milestones to the Organization's growth, success, and operational efficiency, management will periodically review and update the progress that has been made in completing each milestone. The review and update process will include adding new milestones, deleting completed milestones, and revising estimated end dates and budgets. Table: Milestones Milestones Milestone Obtain Funding Expansion Research and Development Purchase Property Build Youth Sports Provide Well-Needed Women Services Provide Well-Needed Men Services Provide Well-Needed Youth Services Operating Expenses & Salaries Totals Start Date 9/1/2011 End Date 9/1/2012 Budget $0 $600,000 $200,000 $885,700 $1,500,000 $500,000 Manager [Name] [Name] [Name] [Name] [Name] [Name] $500,000 [Name] $500,000 [Name] $314,300 [Name] $5,000,000 6.0 Management Summary The founder and primary decision maker of [Company Name] is [Name]. [NAME] has a keen business sense due to his 30 years of nonprofit development and consulting experience. Furthermore, [NAME]'s strong managerial skills, hands-on approach, and leadership qualities also aids him in having an effective organization. Additionally, he handles all aspects of the business with the help of his assistant, who tackles all the administrative duties. The Organization's management team/ Board of Trustees consist of: • [NAMES] Page 9 [Company Name] 6.1 Personnel Plan The table below contains the details of [Company Name]’s personnel plan. The detailed monthly personnel plan for the first year is included in the appendix. [Company Name]’s key staff consists of the Founder and the Administrative Assistant. The salary is dependent upon the receipt of funding. Year 2 shows a full year of salary, while Year 3 shows a raise of 2%. Additional personnel will be hired as needed. Table: Personnel Personnel Plan Founder/Exec Director Administrative Assistant Total People 2011 $32,068 $22,132 2 Total Payroll $54,200 2012 $65,000 $40,000 2 2013 $66,300 $40,800 2 $105,000 $107,100 7.0 Financial Plan The current financial plan is based on the assumption of achieving desired levels of funding, in which [Company Name] plans to obtain funding sources in the amount of $5,000,000 for the purpose of expansion; covering research and development; purchasing property; building youth sports; providing well-needed services for women, men and youth; and to cover the salary expenses as well as operation capital in the first year of plan implementation. Additionally, this Business Plan is used by the management of [Company Name] as a road map to its success. It is an indispensable tool for the ongoing performance and improvement of the Organization, and it will be referred to often as management plots its business course. Management commits to reviewing this Business Plan on a regular basis to make certain financial projections remain accurate and strategies remain pertinent as the economy, technology, communication methods, and customer demographics change. The three year financial projections within this Business Plan indicate that the Organization will have generated sufficient growth, funding, and donations to permit the Organization to continue to exists and prosper. Evaluation of the Organization's success will be an ongoing process involving the founder's monthly review of financial statements and other pertinent financial data. Page 10 [Company Name] 7.1 Break-even Analysis Break-even Analysis Monthly Revenue Break-even $6,669 Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost 0% $6,669 Chart: Break-Even Analysis Page 11 [Company Name] 7.2 Surplus and Deficit The following Surplus and Deficit Table and charts illustrate [Company Name]'s funding, operating expenses, and surplus and deficit over the next three years. The funding for 2011, 2012, and 2013 are $74,140, $100,089, and $125,111, respectively. The net surplus for the same period is ($5,893), ($71,846), and ($49,885), respectively. The percentages of the net surplus/funding for this period are -7.95%, -71.78%, and -39.87%, respectively. Important notes regarding Depreciation, Payroll & Miscellaneous Expenses    The Organization's miscellaneous expenses are 3% of the operating cost. The depreciation expenses and the increase in payroll are reflected in the deficit showing below. Once the Organization receives funding to purchase property, the depreciation will be over a 27 year period. Table: Surplus and Deficit Surplus and Deficit 2012 $100,089 $0 2013 $125,111 $0 $0 $0 $74,140 100.00% $100,089 100.00% $125,111 100.00% Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Phone/Fax Payroll Taxes Other $54,200 $400 $0 $6,000 $3,000 $900 $8,130 $7,403 $105,000 $560 $32,803 $6,180 $3,090 $927 $15,750 $7,625 $107,100 $672 $32,803 $6,365 $3,183 $955 $16,065 $7,854 Total Operating Expenses $80,033 $171,935 $174,997 Surplus Before Interest and Taxes EBITDA Interest Expense Taxes Incurred ($5,893) ($5,893) $0 $0 ($71,846) ($39,043) $0 $0 ($49,885) ($17,082) $0 $0 Net Surplus Net Surplus/Funding ($5,893) -7.95% ($71,846) -71.78% ($49,885) -39.87% Funding Direct Cost Other Costs of Funding Total Direct Cost Gross Surplus Gross Surplus % 2011 $74,140 $0 $0 $0 Page 12 [Company Name] Chart: Surplus Monthly Chart: Surplus Yearly Page 13 [Company Name] Chart: Gross Surplus Monthly Chart: Gross Surplus Yearly Page 14 [Company Name] 7.3 Projected Cash Flow [Company Name] is applying for funding sources in the amount of $5,000,000. [Company Name] forecast that it will receive the funding during the third/fourth quarter of 2011. During this period, the Organization will use the money to cover expansion; cover research and development; purchase property; build youth sports; provide well-needed services for women, men and youth; as well as to cover the salary expenses and operation capital. The purchase of property expenses is reflected in the purchase of long-term assets. [Company Name]'s cash plan is based on the assumption that the Organization meets its funding objectives. Table: Cash Flow Pro Forma Cash Flow 2011 2012 2013 $74,140 $74,140 $100,089 $100,089 $125,111 $125,111 $0 $0 $0 $0 $0 $0 $2,500,000 $2,574,140 $0 $0 $0 $0 $0 $0 $1,250,000 $1,350,089 $0 $0 $0 $0 $0 $0 $1,250,000 $1,375,111 Cash Received Cash from Operations Cash Funding Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Page 15 [Company Name] Table: Cash Flow (Continued) Expenditures 2011 2012 2013 Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations $54,200 $23,102 $77,302 $105,000 $34,057 $139,057 $107,100 $35,015 $142,115 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $77,302 $0 $0 $0 $0 $0 $885,700 $0 $1,024,757 $0 $0 $0 $0 $0 $0 $0 $142,115 $2,496,838 $2,511,524 $325,332 $2,836,855 $1,232,997 $4,069,852 Net Cash Flow Cash Balance Chart: Cash Page 16 [Company Name] 7.4. Projected Balance Sheet The Balance Sheet Table (below) shows the Pro-Forma Balance Sheet projections. In the appendix, the first twelve months are shown individually. [Company Name]’s net worth is $2,516,193, $3,694,347, and $4,894,462 for 2011, 2012, and 2013 respectively. The Organization's total assets for this same period will be $2,518,924, $3,697,152, and $4,897,346, respectively. Table: Balance Sheet Pro Forma Balance Sheet 2011 2012 2013 Assets Current Assets Cash Other Current Assets Total Current Assets $2,511,524 $0 $2,511,524 $2,836,855 $0 $2,836,855 $4,069,852 $0 $4,069,852 Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets $7,400 $0 $7,400 $2,518,924 $893,100 $32,803 $860,297 $3,697,152 $893,100 $65,606 $827,494 $4,897,346 2012 2013 Liabilities and Capital 2011 Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities $2,731 $0 $0 $2,731 $2,805 $0 $0 $2,805 $2,884 $0 $0 $2,884 Long-term Liabilities Total Liabilities $0 $2,731 $0 $2,805 $0 $2,884 Paid-in Capital Accumulated Surplus/Deficit Surplus/Deficit Total Capital Total Liabilities and Capital $2,500,000 $22,086 ($5,893) $2,516,193 $2,518,924 $3,750,000 $16,193 ($71,846) $3,694,347 $3,697,152 $5,000,000 ($55,653) ($49,885) $4,894,462 $4,897,346 Net Worth $2,516,193 $3,694,347 $4,894,462 Page 17 Appendix Table: Funding Forecast Funding Forecast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Funding Donations $5,527 $5,638 $5,751 $5,866 $5,983 $6,103 $6,225 $6,350 $6,477 $6,607 $6,739 $6,874 Total Funding $5,527 $5,638 $5,751 $5,866 $5,983 $6,103 $6,225 $6,350 $6,477 $6,607 $6,739 $6,874 Direct Cost of Funding Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Subtotal Cost of Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Founder/Exec Director Administrative Assistant Total People Jan $1,300 $1,100 2 Feb $1,300 $1,100 2 Mar $1,300 $1,100 2 Apr $1,300 $1,100 2 May $1,300 $1,100 2 Jun $1,300 $1,100 2 Jul $1,300 $1,100 2 Aug $1,300 $1,100 2 Sep $5,417 $3,333 2 Oct $5,417 $3,333 2 Nov $5,417 $3,333 2 Dec $5,417 $3,333 2 Total Payroll $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $8,750 $8,750 $8,750 $8,750 Table: Personnel Personnel Plan Page 1 Appendix Table: Surplus and Deficit Surplus and Deficit Jan $5,527 $0 Feb $5,638 $0 Mar $5,751 $0 Apr $5,866 $0 May $5,983 $0 Jun $6,103 $0 Jul $6,225 $0 Aug $6,350 $0 Sep $6,477 $0 Oct $6,607 $0 Nov $6,739 $0 Dec $6,874 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,527 100.00% $5,638 100.00% $5,751 100.00% $5,866 100.00% $5,983 100.00% $6,103 100.00% $6,225 100.00% $6,350 100.00% $6,477 100.00% $6,607 100.00% $6,739 100.00% $6,874 100.00% $2,400 $200 $0 $500 $250 $75 $360 $553 $2,400 $0 $0 $500 $250 $75 $360 $553 $2,400 $0 $0 $500 $250 $75 $360 $575 $2,400 $0 $0 $500 $250 $75 $360 $587 $2,400 $0 $0 $500 $250 $75 $360 $598 $2,400 $200 $0 $500 $250 $75 $360 $610 $2,400 $0 $0 $500 $250 $75 $360 $623 $2,400 $0 $0 $500 $250 $75 $360 $635 $8,750 $0 $0 $500 $250 $75 $1,313 $648 $8,750 $0 $0 $500 $250 $75 $1,313 $661 $8,750 $0 $0 $500 $250 $75 $1,313 $674 $8,750 $0 $0 $500 $250 $75 $1,313 $687 Total Operating Expenses $4,338 $4,138 $4,160 $4,172 $4,183 $4,395 $4,208 $4,220 $11,535 $11,548 $11,561 $11,575 Surplus Before Interest and Taxes EBITDA Interest Expense Taxes Incurred $1,189 $1,500 $1,591 $1,694 $1,800 $1,708 $2,018 $2,130 ($5,058) ($4,941) ($4,822) ($4,701) $1,189 $0 $0 $1,500 $0 $0 $1,591 $0 $0 $1,694 $0 $0 $1,800 $0 $0 $1,708 $0 $0 $2,018 $0 $0 $2,130 $0 $0 ($5,058) $0 $0 ($4,941) $0 $0 ($4,822) $0 $0 ($4,701) $0 $0 Net Surplus Net Surplus/Funding $1,189 21.52% $1,500 26.61% $1,591 27.66% $1,694 28.89% $1,800 30.08% $1,708 27.98% $2,018 32.41% $2,130 33.54% ($5,058) -78.09% ($4,941) -74.79% ($4,822) -71.56% ($4,701) -68.39% Funding Direct Cost Other Costs of Funding Total Direct Cost Gross Surplus Gross Surplus % Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Phone/Fax Payroll Taxes Other 15% 10% Page 2 Appendix Table: Cash Flow Pro Forma Cash Flow Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $5,527 $5,527 $5,638 $5,638 $5,751 $5,751 $5,866 $5,866 $5,983 $5,983 $6,103 $6,103 $6,225 $6,225 $6,350 $6,350 $6,477 $6,477 $6,607 $6,607 $6,739 $6,739 $6,874 $6,874 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,527 $0 $0 $5,638 $0 $0 $5,751 $0 $0 $5,866 $0 $0 $5,983 $0 $0 $6,103 $0 $0 $6,225 $0 $0 $6,350 $0 $2,500,000 $2,506,477 $0 $0 $6,607 $0 $0 $6,739 $0 $0 $6,874 Cash Received Cash from Operations Cash Funding Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received 0.00% Page 3 Appendix Table: Cash Flow (Continued) Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $2,400 $65 $2,465 $2,400 $1,931 $4,331 $2,400 $1,738 $4,138 $2,400 $1,760 $4,160 $2,400 $1,772 $4,172 $2,400 $1,790 $4,190 $2,400 $1,989 $4,389 $2,400 $1,808 $4,208 $8,750 $1,852 $10,602 $8,750 $2,786 $11,536 $8,750 $2,799 $11,549 $8,750 $2,812 $11,562 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,465 $0 $4,331 $0 $4,138 $0 $4,160 $0 $4,172 $0 $4,190 $0 $4,389 $0 $4,208 $0 $10,602 $0 $11,536 $0 $11,549 $0 $11,562 $3,062 $17,748 $1,307 $19,055 $1,613 $20,668 $1,706 $22,373 $1,811 $24,184 $1,913 $26,097 $1,836 $27,933 $2,142 $30,075 $2,495,875 $2,525,950 ($4,929) $2,521,021 ($4,810) $2,516,212 ($4,688) $2,511,524 Page 4 Appendix Table: Balance Sheet Pro Forma Balance Sheet Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $14,686 $0 $14,686 $17,748 $0 $17,748 $19,055 $0 $19,055 $20,668 $0 $20,668 $22,373 $0 $22,373 $24,184 $0 $24,184 $26,097 $0 $26,097 $27,933 $0 $27,933 $30,075 $0 $30,075 $2,525,950 $0 $2,525,950 $2,521,021 $0 $2,521,021 $2,516,212 $0 $2,516,212 $2,511,524 $0 $2,511,524 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $0 $7,400 $22,086 $7,400 $25,148 $7,400 $26,455 $7,400 $28,068 $7,400 $29,773 $7,400 $31,584 $7,400 $33,497 $7,400 $35,333 $7,400 $37,475 $7,400 $2,533,350 $7,400 $2,528,421 $7,400 $2,523,612 $7,400 $2,518,924 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $0 $0 $0 $1,873 $0 $0 $1,680 $0 $0 $1,701 $0 $0 $1,713 $0 $0 $1,724 $0 $0 $1,929 $0 $0 $1,747 $0 $0 $1,759 $0 $0 $2,692 $0 $0 $2,705 $0 $0 $2,718 $0 $0 $2,731 $0 $0 $0 $1,873 $1,680 $1,701 $1,713 $1,724 $1,929 $1,747 $1,759 $2,692 $2,705 $2,718 $2,731 $0 $0 $0 $1,873 $0 $1,680 $0 $1,701 $0 $1,713 $0 $1,724 $0 $1,929 $0 $1,747 $0 $1,759 $0 $2,692 $0 $2,705 $0 $2,718 $0 $2,731 Paid-in Capital Accumulated Surplus/Deficit Surplus/Deficit Total Capital Total Liabilities and Capital $0 $31,397 $0 $22,086 $0 $22,086 $0 $22,086 $0 $22,086 $0 $22,086 $0 $22,086 $0 $22,086 $0 $22,086 $2,500,000 $22,086 $2,500,000 $22,086 $2,500,000 $22,086 $2,500,000 $22,086 ($9,311) $22,086 $22,086 $1,189 $23,275 $25,148 $2,690 $24,776 $26,455 $4,281 $26,367 $28,068 $5,975 $28,061 $29,773 $7,775 $29,861 $31,584 $9,482 $31,568 $33,497 $11,500 $33,586 $35,333 $13,630 $35,716 $37,475 $8,572 $2,530,658 $2,533,350 $3,630 $2,525,716 $2,528,421 ($1,192) $2,520,894 $2,523,612 ($5,893) $2,516,193 $2,518,924 Net Worth $22,086 $23,275 $24,776 $26,367 $28,061 $29,861 $31,568 $33,586 $35,716 $2,530,658 $2,525,716 $2,520,894 $2,516,193 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Starting Balances Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Page 5