Casa Project Report June 2011

Transcript

CASA PROJECT FINAL REPORT A Collaborative Approach to Sustainability in the Arts (CASA), an Ottawa Cultural Community Initiative INTROD CTION The Collaborative Approach to Sustainability in the Arts (CASA) is a special initiative to research an! !evelop a collaborative approach to sustainin" the arts in Ottawa !urin" the economic crisis, an! into the #uture$ The pro%ect was initiate! in &ay '(() when a "roup o# Ottawa*s lea!in" cultural mana"ers (i$e$ o# local, pro#essional arts or"ani+ations) "athere! at the invitation o# Au!rey Chur"in, ,-ecutive Director o# &ASC to !iscuss the impacts o# the economic !ownturn$ The "roup ha! hear! many success stories o# how wor.in" to"ether is better #or all involve!$ Collaboration on a small scale was alrea!y success#ul in the arts community in Ottawa, however there was an interest in e-plorin" whether collaboration coul! be #ormali+e! in some way to meet the challen"es o# capacity buil!in", or"ani+ational health an! overall pro#ile o# local arts or"ani+ations in Cana!a*s capital city$ The participatin" or"ani+ations a"ree! that it woul! be help#ul to e-plore a collaborative approach to sustainability$ /un!in" to be"in the pro%ect was success#ully secure! #rom the Community /oun!ation o# Ottawa throu"h the 0oyce Con"er /un! #or the Arts, the Ontario Arts Council Compass 1ro"ram an! the City o# Ottawa Capacity 2uil!in" 1ro"ram$ There was !iscussion in the early sta"es o# CASA as to whether the pro%ect shoul! be con!ucte! separately #or the lar"er or"ani+ations or to mi- or"ani+ations o# all si+es$ Research in!icate! that smaller or"ani+ations ha! very similar concerns, an! thou"h the scale was !i##erent, there was much to be "aine! in hearin" the solutions an! su""estions o# others on these common matters$ The initial "roup o# 3' or"ani+ations "rew over the course o# the pro%ect to 45 in!ivi!uals representin" '5 or"ani+ations (see Appen!i- A), both lar"e an! small an! in /rench an! ,n"lish$ PROJECT PHASES PHASE ONE The initial phase o# wor. comprise! research into best practices in collaborative action by consultant Rosalyn Rubinstein an! two roun!table meetin"s with arts or"ani+ations in the City$ Strate"ic an! operational lea!ership throu"hout the pro%ect was le! by Au!rey Chur"in, with a committee comprisin" Nancy Oa.ley (6reat Cana!ian Theatre Company) an! 1eter 7oneywell (Council #or the Arts in Ottawa)$ ,arly in '(3(, eleven o# the participatin" or"ani+ations complete! a 8uestionnaire inten!e! to assess the impact o# the economic !owntown on their operations, i!enti#y collaborations they were currently en"a"e! in, an! test their appetite #or #uture collaborations$ The 8uestionnaire #ormat allowe! CASA participants to contribute basic in#ormation, which coul! then be analy+e! an! #urther e-plore! in #acilitate! community !iscussions$ In sprin" '(3(, the assessment survey #in!in"s were analyse! by consultant 0enny 6in!er (6in!er Consultin") who continue! to wor. with the CASA team throu"h the rest o# the pro%ect$ The assessments in!icate! there were three topics that the "roups were most intereste! in !iscussin", with a view to a collaborative approach$ These were9 • /acilities: • 2uil!in" the pro#ile o# the arts in the Ottawa area: an! • 7uman resource !evelopment CASA Final Report: June 2011 Page 3 In 0une '(3(, three roun!table !iscussions too. place, one !e!icate! to each o# these topics$ ,ach "roup e-plore! in !epth their in!ivi!ual an! collective interests in collaboration, an! i!enti#ie! actions to be un!erta.en (see Appen!i- 2)$ PHASE TWO A secon! phase o# the pro%ect starte! in September '(3( #un!e! by the Compass 1ro"ram at the Ontario Arts Council$ October 2010 Roundtables This phase commence! with another #ull !ay o# roun!tables on October ';, '(3( at the Council #or the Arts in Ottawa$ The three roun!tables each #ocuse! on one o# the core topics < #acilities, human resource !evelopment an! buil!in" the pro#ile o# the arts in Ottawa$ At each roun!table, a "uest was invite! to atten! an! present a case stu!y or best practice to serve as inspiration #or the !iscussion$ The "uests were Richar! =ebel (Nouvelle Scene) #or #acilities: 2arbara Stacey (Ottawa /estivals) #or 7R: an! 6eo## &c2ri!e (Ottawa Theatre Networ.) tal.in" about buil!in" the pro#ile o# the arts in Ottawa$ The CASA consultant, 0enny 6in!er planne! the meetin"s, #acilitate! them an! prepare! notes which were !istribute! to all participants (see Appen!i- C)$ The outcomes #rom these roun!tables were9 /acilities It was a"ree! that "iven its a!vocacy man!ate an! e-istin" wor. on the topic, the Council #or the Arts in Ottawa woul! ta.e the lea! on the #ile, an! !etermine9 • i# the City*s mappin" process woul! inclu!e spaces suitable #or rehearsal, stora"e, e-hibition etc: • i# the City woul! !evelop an! maintain an electronic !atabase o# space, plus a rental calen!ar: • prepare a letter to the City re8uestin" reinstatement o# the arts capital pro"ram: an! • write a statement o# nee!, !escribin" spaces re8uire! an! a sample o# each$ 2uil!in" the 1ro#ile The "roup narrowe! their !iscussion to three areas o# common interest9 cosocial mar.etin"$ They !eci!e! that it woul! be best to move on one o# these themes, an! it was a"ree! to reconvene how to use social me!ia to promote cultural activities in Ottawa$ The "roup has met many times, an! ha! presentations #rom 0enni#er Covert about the NAC*s wor. with social me!ia, an! #rom webpro#essional !evelopment, althou"h only E(D o# or"ani+ations have use! this: • The ma%ority o# or"ani+ations are ta.in" trainin" throu"h their art service or"ani+ation, an! that trainin" is still primarily inCAO have this, nee! to buil! awareness o# e-istin" pro!uct ACTION: 1eter 7oneywell to sen! out in#ormation an! place on website 5$ Share! access to )a"' c!p- e2amp$e !* manua$ such as sta## orientation, boar! manuals etc ACTION: Nathalie Dalton to coor!inate an! o##er up a shel# at Salaman!er C$ Sa$a"- '& c"epanc- between City an! N/1 or"s #or li.e positions$ ACTION9 1eter 7oneywell to #ollow up as part o# his a"en!a with the City E$ Collaborative mechanisms to &'en%&*-3"ec"u&% B!a"' /&%) pec&*&c 0&$$ (le"al, accountin", 7R)$ ACTION: 1eter 7oneywell to con#er with C2AC re their pro"ram CASA Final Report: June 2011 Page G CASA Space Roundtable Outcomes Pa"%&c&pan% Au!rey Chur"in, &ASC Domini8ue Saint 1ierre, &ASC 0e## Stellic., Ottawa School o# Art =in!a 2al!u++i, Arts Court 1enny &cCann, SA? 6allery 1eter 7oneywell, Council #or the Arts in Ottawa 6eo## &c2ri!e, Ottawa Theatre Networ. C!$$a.!"a%&#e In&%&a%&#e 3$ Develop a %a%emen% !* nee' re stora"e an! rehearsal space, that inclu!es re8uirements such as • =ocation • Security • Access>time>!ay>sche!ulin" • 6oo! nei"hbours • /unctionality • =oa!in" !oc. '$ D& %"&.u%&!n !* %a%emen% !* nee' to property !evelopers, real estate in!ustry, "overnment !epartments, Arts Court, school boar!s an! private schools, business community$ &e!iums o# !istribution coul! inclu!e 2oar! contacts, !onors, local newspapers$ 4$ Open D!!" *!" %)e a"% c!mmun&%- (crawl, wal.in" tour) by nei"hbourhoo! 5$ +u$%&4'& c&p$&na"- pace In#en%!"- an! calen!ar (maybe wi.i with ewebinar>course with on"oin" support #or application, pre#erably local trainer, chec. Al"on8uin Colle"e W!"0&n( ("!up9 0oelle 1atry, Nathalie Dalton, Caitlyn 1a-son, 0e## Stellic., 7ailey !e 2ie 4$ C!4."an'&n(9 Coul! be outcome o# space crawl an! other initiatives so community "ets to .now each other better$ Tal. to Arts Court a! hoc "roup$ &aybe learn #rom Tourism &ar.etin" collaborative approach$ W!"0&n( ("!up: An!rea /atona, 0e## Stellic., =i+ 7u"hes, Caitlyn 1a-son, 0oelle 1atry, Sheila"h D*Arcy &c6ee, 7ailey !e 2ie 5$ +a"0e% Re ea"c)6 Determine en! use o# research: chec. e-istin" !ata: !etermine strate"y an! re8uirements$ W!"0&n( ("!up: Ievin /al.in"ham, 2arbara 2run+ell, Tara =apointe, 1eter 7oneywell, Nathalie Dalton$ &ASC APPENDIX C: PARTICIPANT LISTS AND NOTES FRO+ OCTOBER 2010 ROUNDTABLES CASA Final Report: June 2011 Page 3( Human Resource Development 16 Pa"%&c&pan% Au!rey Chur"in, &ASC Christine Tremblay, Arts Ottawa ,ast Domini8ue Saint 1ierre, &ASC 0ulie Trewartha, Ottawa School o# Art 1enny &cCann, SA? 6allery 1eter 7oneywell, Council #or the Arts in Ottawa 6uest presenter9 2arbara Stacey, Ottawa /estivals !*Ottawa /acilitator9 0enny 6in!er, 6in!er Consultin" 26 Ca e %u'-: O%%a/a Fe %&#a$ '7O%%a/a Ottawa /estivals !*Ottawa provi!es the #ollowin" 7R relate! services to its C4 members9 • 1artners with Ontario &inistry o# Trainin", Colle"es an! niversities in the !elivery o# the 0ob Creation 1ro"ram$ 1rocesses applications #or appro-imately 3'(, si- month %ob placements #or its members$ 1lacements are pai! throu"h ,mployment Insurance$ /re8uently these placements lea! to #ull time %obs in the sector$ • 7ave an o##icial suppliers list, which inclu!es 8uality chec.s an! re#erences$ Arts an! Culture Associations who are members can access this$ (Note membership in Ottawa /estivals is available to non pro#it arts or"ani+ations, membership #ees base! on bu!"et)$ • 2ene#its plan, as bene#its are proven as valuable in attractin" an! retainin" employees$ Currently they have appro-imately 5C members in the plan$ There will be an in#ormation session about the plan in Thurs!ay, November 'C, '(3( #rom ) am $< Noon at the Ottawa /estivals o##ice, 5; ?illiam Street$ The plan is open member Arts an! Culture Associations but not to in!ivi!uals$ • They have a resource centre>library • The o##er seminars>wor.shops open to the community, typically in the #all an! winter$ • An onconsultants #or outsource! services such as !esi"n, technolo"y an! translation$ CASA Final Report: June 2011 Page 33 It woul! also be use#ul to .now who is o##erin" 1D pro"rams, where the best 7R resources are locate!, where to #in! summer employment "rants etc$ :6 Ne2% S%ep It was a"ree! that more in#ormation was nee!e! be#ore a pro%ect coul! be !evelope!$ An oninternships are bein" accesse!: • ?hich C7RC resources are use! most #re8uently: • ?hat specialists s.ills are bein" outsource! an! #rom whom: • ?hat, i# any, %ob sharin" is bein" un!erta.en • ?hat 1D is bein" o##ere! an! where are the "aps$ • Other 7R nee!s The survey will be arts sector wi!e, an! !istribute! throu"h service or"ani+ations such as /estivals !*Ottawa /estivals, CAO an! AO,$ There is a possibility that the Compass #un!in" #or the consultant can be !irecte! towar!s the research an! !evelopment o# the survey$ The #ollowin" wor.in" "roup a"ree! to be a!visors to the survey !esi"n an! content9 • 2arbara Stacey • Christine Tremblay • 1eter 7oneywell • Au!rey Chur"in CASA Final Report: June 2011 Page 3' Facilities Roundtable 16 Pa"%&c&pan% Au!rey Chur"in, &ASC Domini8ue Saint 1ierre, &ASC 6eo## &c2ri!e, Ottawa Theatre Networ. 0e## Stellic., Ottawa School #or the Arts =in!a 2al!u++i, Arts Court 1enny &cCann, SA? 6allery 1eter 7oneywell, Council #or the Arts 6uest presenter9 Richar! =ebel, =a Nouvelle ScMne /acilitator9 0enny 6in!er, 6in!er Consultin" 26 Ca e S%u'-: La N!u#e$$e Sc;ne There are 35 /rench lan"ua"e theatre companies in Ontario, o# which ) are in Ottawa$ /our o# these came to"ether in the late 3)G(*s to wor. collaboratively on the !evelopment o# a share! space #or creation an! pro!uction with three theatre spaces$ =a Nouvelle Scene is the a!ministrative an! "overnin" bo!y #or their #acility an! representatives o# the #our resi!ent companies comprise its boar!$ The #our companies own the space, which now nee!s a capital investment o# more than NC million , =a Nouvelle ScMne also presents music an! #estivals, an! the spaces are available on a rental basis to anyone else in the sector$ ?hile all resi!ent companies are promote! throu"h =a Nouvelle ScMne season brochure, the challen"e remains that each resi!ent companies wants to maintain its own visual i!entity an! !istinctive mar.etin" strate"ies$ 86 D& cu &!n a"!un' a c!$$a.!"a%&#e p"!9ec% The space re8uirements articulate! by the participants in the room were9 • Rehearsal • Ki!eo Shootin">creatin" (soun! proo#) • ,-hibition • Stora"e • ?or.shop It was note! that the #ilm>vi!eo in!ustry is !evelopin" a proposal #or a soun! sta"e in Ottawa$ There are complementary sche!ules #or rehearsal space < !rama mi"ht nee! a rehearsal space #or two wee.s, but vi!eo mi"ht only nee! a similar space #or ' !ays$ ,-istin" empty buil!in"s are a potential short term solution as lon" as liability insurance is available$ The City is un!erta.in" a cultural mappin" pro%ect$ The City coul!>shoul! have a role in !evelopin" a master plan to preserve the tra!itional artist habitat !owntown F #or both live, wor. an! presentation space$ Is there an e-pan!e! role o# the 3D #or art policiesL CASA Final Report: June 2011 Page 34 The Ottawa Theatre Networ. attempte! a #acilities wi.i, maintaine! by members on a volunteer basis$ It !i!n*t succee! because it was not a!e8uately maintaine!$ A statement o# nee! is re8uire!, an! reinstatement o# an arts capital pro"ram$ :6 Ne2% S%ep It was a"ree! that "iven its a!vocacy man!ate, an! e-istin" wor. on the topic, the Council #or the Arts in Ottawa will ta.e the lea! on this #ile an! the #ollowin" tas.s9 • Determine whether City*s mappin" process is inclu!in" spaces suitable #or rehearsal, stora"e, e-hibition etc in the short term as well as lon"erinclusion in letter to City Councillors$ The "roup a"ree! to reconvene in si- months upon completion o# the City*s mappin" pro%ect$ CASA Final Report: June 2011 Page 35 Building the Profile Roundtable 16 Pa"%&c&pan% Ale-an!ra 2a!+a., Ottawa Art 6allery Au!rey Chur"in, &ASC Catherine O*6ra!y, Ottawa 0a++ /estival Christine Tremblay, Arts Ottawa ,ast Domini8ue Saint 1ierre, &ASC 7ayley !e 2ie, 2aobab Tree Ievin /al.in"ham, 6CTC =in!a 2al!u++i, Arts Court 1enny &cCann, SA? 6allery 1eter 7oneywell, Council #or the Arts in Ottawa Sheila"h D*Arcy &c6ee, Opera =yra Ottawa 6uest presenter9 6eo## &c2ri!e, Ottawa Theatre Networ. /acilitator9 0enny 6in!er, 6in!er Consultin" 26 Ca e %u'-: O%%a/a T)ea%"e Ne%/!"0 The Ottawa Theatre Networ. is an a! hoc "roup #orme! in the summer '(() to assist the "rowth o# the pro#essional theatre community by #osterin" communications an! resource sharin" amon" pro#essional theatre companies an! practitioners$ Initiatives to !ate were9 • A wi.i9 ottawatheatre.pbworks.com !esi"ne! #or theatre pro#essionals with in#ormation such as people (artists, crew, volunteers, mentors), per#ormance an! rehearsal spaces$ • A website (ottawatheatrenetwork.wordpress.com),!esi"ne! #or the "eneral public, with newsletters an! in#ormation about the OTN an! its activities$ • Nee!s assessment survey which in!icate! that communication an! au!ience !evelopment were important issues #or members o# the theatre community$ In response to nee!s assessment, the OTN has chosen to un!erta.e the creation o# a theatre "ui!e #or e-ternal communication$ The bilin"ual "ui!e will be publishe! #our times a year in har! copy an! an oncoul! be9 • &ultiSocial &e!ia The AHB "eneration (un!er 4() is techno savvy an! obtainin" all their in#ormation throu"h the internet$ This !emo"raphic an! increasin"ly others are e-pectin" apps to provi!e the in#ormation an! !irection to events$ CASA participants are loo.in" #or9 • 2roa!er un!erstan!in" o# the potential an! #unctionality o# various social mar.etin" tools • Technical trainin" on !esi"n so#tware: how to ma.e the most e##ective use o# wi.is, blo"s etc$ (It was note! that this probably alrea!y e-ists, an! with enou"h participants an e-istin" pro"ram coul! be a!apte! #or the arts sectors* nee!s) :6 Ne2% S%ep The ma%ority o# CASA participants e-presse! an interest in movin" #orwar! on strate"ic mar.etin"$ A wor.in" "roup consistin" o# =in!a, 7ayley, 6eo##, 1enny, Sheila"h, Au!rey an! Ale-an!ra will meet later in November to #urther !evelop an! !e#ine the nee!s an! how best to meet them$ CASA Final Report: June 2011 Page 3E APPENDIX D: SU++AR< OF HR SUR=E< FINDIN,S 3$ Bac0("!un'3In%"!'uc%&!n 7uman recourses !evelopment was i!enti#ie! by CASA participants as a potential area o# collaboration$ At a roun!table meetin" on October ';, '(3(, participatin" or"ani+ations a"ree! that more in#ormation about the e-istin" 7R lan!scape in Ottawa was nee!e! be#ore a collaborative pro%ect coul! be i!enti#ie! an! !evelope!$ It was a"ree! that a survey shoul! be un!erta.en to obtain base !ata$ A wor.in" "roup (Au!rey Chur"in, 1eter 7oneywell, Christine Tremblay an! 2arbara Stacey) wor.e! with consultant 0enny 6in!er to !evelop the survey #ramewor.$ It was a"ree! that the overarchin" ob%ective o# the survey woul! be to obtain a comprehensive un!erstan!in" o# e-istin" human resource materials an! pro"rams that are value! by Ottawa*s arts sector, how these resources are bein" use!, an! to i!enti#y 7R "aps$ The survey was primarily multiple choice 8uestions structure! aroun! .ey topics with write6 T"a&n&n( an' p"!*e &!na$ 'e#e$!pmen% Three 8uarters o# respon!ents (;CD) have a bu!"et line #or sta## trainin">pro#essional !evelopment$ Over the past year, sta## at two