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REFERENCES Belch, G. and Belch, M., 2011. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill Education Booker, J., 2006. Financial Planning Fundamentals. 3th ed. CCH Canadian limitd. Ferrel, O. C. and et.al., 2012. Marketing Principles. Cengage Learning. Gitman, J. L., 2013. Personal Financial Planning. 13th ed. Cengage Learning. Kotler, P. and Armstrong, M. G., 2012. Principles of Marketing. 14th ed. Pearson. Kotler, P., 2008. Principles of Marketing. 12th ed. Pearson Education. O’Guinn, C. T., Allen, T. C. and Semenik J. R., 2011. Advertising and Integrated Brand Promotion. 6th ed. Cengage Learning Shah, K., 2009. Advertising N Promotion. Tata McGraw-Hill Education Stafford, R. M. and Faber, J. R., 2005. Advertising, Promotion, and New Media. M.E. Sharpe. Toten, M., 2006. Financial Planning. Career FAQ,s Weinrauch, D. J. and Piland, E. W., 1979. Applied marketing principles. Prentice-Hall. Journals Edmister, O. R., 1972. An Empirical Test of Financial Ratio Anlysis for Small Business failure Prediction. The Journal Of Fianancial And Quantitative Analysis. 7(2). p.1477. Green, A., 2007. Business information – a natural path to business intelligence: knowing what to capture. VINE. 37(1). pp.18-23. Hay, M., 2008. Business schools: a new sense of purpose. Journal of Management Development. 27(4). pp.371-378. Kim, K., 2009. Learning from experts: collection development in business. Collection Building. 28(2). pp.62-67. Kirn, D., Martuza, R. L. and Zwiebel, J., 2001. Replication-selective virotherapy for cancer: Biological principles, risk management and future directions. Europe PubMed Central. 7(7). pp.781-787. Krugman, E. H.,1965. The Impact of Television Advertising: Learning Without Involvement. Oxford Journals. 29(3). pp. 349-356. Okello-Obura, C., and et.al., 2008. Business activities and information needs of SMEs in northern Uganda: Prerequisites for an information system. Library Management . 29(4/5). pp.367-391. Petty, L. T. and Ashbaugh, G. D., 1971. The Adult Respiratory Distress Syndrome : Clinical Features, Factors Influencing Prognosis and Principles of Management. Chest Journal. 60(3). pp.233-239. Siegel, W. and Ziff-Levinne. W., 1990. Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies. SAGE Journals. 28(3). pp.51-55. Simon, C., 2006. Corporate information transparency: The synthesis of internal and external information streams. Journal of Management Development. 25(10). pp.1029-1031. Online References Drake, P. P. Financial Ratio Analysis. [pdf]. Available through: Yahoo Finance. Website: . Financial Ratio Analysis. ,[pdf]. 2010. Available . Principles of Management., [online]. http://clep.collegeboard.org/exam/management>. 2013. Available through: through: < Arthur, C., 2013. Nokia unveils Lumia 928 in attempt to break into US market. The Guardian. [online]. 10 May. Available through: http://www.guardian.co.uk/technology/2013/may/10/nokialumia-928-smartphone-us-market>. Ruddick, G., 2013. As Tesco's retail crown slips, is history repeating itself?. The Telegraph. [online]. 6 June. Available through: < http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10104761/As-Tescosretail-crown-slips-is-history-repeating-itself.html>. O’Leory, G., The Best Way to Invest in Gold. [online]. Available through: < http://www.silvergold-investment-guide.com/best-way-to-invest-in-gold.html>. Irwin. B., 2013. If You Want to Motivate Someone, Shut Up Already. [online]. Available through:< http://hbr.org/2013/07/if-you-want-to-motivate-someone-shut-up-already/ar/1>. Seven Steps towards Successful Market Entry.[pdf] http://jenesisconsulting.com/web_image/file_35_350.pdf>. Available through:< Taylor, D., 2013. Market Entry Strategies. [Online]. Available through: . [Accessed 9 July 2013]. Hudgins, C., 2013. 5 Most Common Advertising Techniques. [Online]. Available through: . [Accessed on 9 July 2013] Brand aid: Test the impact and effectiveness of your advertising across Guardiannews.com using our Brand Aid measurement tool., 2012. The Guardian. [Online]. 17 May. Available through: < http://www.guardian.co.uk/advertising/brand-aid>. [Accessed on 9 July 2013].