Transcript
MARIA DEL AMO, MBA
[email protected] ▪ 315.430.0043 (c) 407.704.6806 (h) ▪ www.linkedin.com/in/mariadelamo
MARKETING STRATEGY & BUSINESS DEVELOPMENT EXECUTIVE
Game-changing strategist and innovative change agent leveraging progressive sales and marketing management
experience. Drives revenue gains by spearheading product/market development strategies at a national and global
level. Uses in-depth data analysis and segmentation to architect long-term, actionable road maps for highly
sophisticated multi-channel marketing programs. Fluent in English, Spanish, and conversational Italian.
Marketing Strategy ▪ Product Marketing & Development ▪ Data-Driven Marketing ▪ Social Media Strategy ▪ Data
Analysis and Reporting ▪ Strategic Planning ▪ CRM Analytical Tools (salesforce.com) ▪ Predictive Modeling & Data
Analytics ▪ Cross-Functional/Cross-Cultural Staff Training & Development ▪ Sales Management ▪ P&L Responsibility
PROFESSIONAL DEVELOPMENT & ACHIEVEMENTS
AMERICAN MARKETING ASSOCIATION- ORLANDO
2015- PRESENT
President- Marketing
Heads at all chapter board meetings and general meetings to keep the chapter focused on setting and meeting local
and national goals; encourages teamwork, ensuring that all members feel involved in chapter goal setting; oversees
officers and committees and encourages future leaders, and reports to the national chapter relations director and
chapter board.
As a member of the Executive Leadership board, participates in chapter spending decisions by preparing the
chapter’s annual budget with input from the treasurer, vice president, and national fundraising department.
Ensures all chapter events adhere to the needs of its members and supporting companies by providing quality,
value and relevance in programming (as outlined in the AMA Orlando Strategic Marketing Plan or AMAO-SMP).
Maintains the exclusive authority to execute agreements on behalf and in the best interest of the chapter, and
oversees that all decisions of the Board are faithfully executed.
Serves as an advocate for ensuring chapter consistently adheres to the chapter’s mission statement, vision and
strategic marketing plan by regularly monitoring and reporting on the progress of the chapter goals and objectives.
Functions as liaison and communicates with other local chapters, industry associations, and member organizations
or senior leadership on behalf of the chapter.
TRAVELCLICK, ORLANDO, FL
2014-2015
Director of Sales Operations & Enablement
Oversaw the overall performance and effectiveness of the Enterprise sales organization; managed sales force
productivity functions including but not limited to client’s performance analysis and reporting, $43MM sales quota
management, sales process optimization, forecasting and pipeline management, and sales training.
Led and coordinated the forecast process to drive and encourage an accurate, consistent and timely sale forecast
submission based on salesforce.com data to predict future revenue performance.
Assisted sales team by proactively identifying sales opportunities and providing clients performance and product
usage analysis based on YOY results.
Supported the implementation of enabling technologies, including salesforce.com, to the sales organization by
monitoring the assigned sales opportunities for new and renewal business.
CATHEDRAL CORPORATION, ORLANDO, FL
2009-2014
Director of Sales and Marketing (2012-2014)
Promoted to head integrated marketing strategies and sales initiatives in alliance with critical business partners to
achieve $3MM annual sales quota; drove marketing and branding strategy projects for data-driven communication
programs while specializing in market development for higher education, financial institution and nonprofit.
Seized 50% business increase in Catholic-based academic institutions by developing and designing custom-built,
highly targeted, personalized multi-channel student search, admissions and recruitment programs.
Led cross-functional, technical team of 5 staff members in engineering 2 data-driven solutions for the financial
institution market and 3 market-specific product launches for the higher education market with an incremental
revenue increase of 20% from prior year.
Optimized CRM analytical tools (salesforce.com) by analyzing customer and prospect data to identify, assess, and
determine new market segments, generating an average of 28% lead response rate per marketing program.
Executed highly targeted integrated projects including print, electronic, web and social channels to and for higher
education market, resulting in above industry response rate of 12% on print and 36% lead open rate on e-mail
communications.
MARIA DEL AMO, MBA
[email protected] ▪ 407.704.6806 (h) ▪ 315.430.0043 (c)
Page 2
CATHEDRAL CORPORATION, ROME, NY
Director of Corporate Marketing (2009-2012)
Promoted to direct and manage a team of 4 graphic designers in the development of marketing strategies to improve
brand visibility, market share and implementation of tactical plans for 6 vertical with a tight annual budget of $250,000.
Conducted digital marketing initiatives including search engine optimization (SEO) for website design, pay-perclick (PPC) campaigns and content management development resulting in a 20% increase nonprofit sales.
Collaborated in the development and market launch of e-commerce site, increasing revenue by 5% in less than a
year by ensuring search engine optimization (SEO) and promoting the site through direct, electronic and social
marketing channels.
Spearheaded architecture, rollout, and market positioning in collaboration with Xerox for new program to on-board
new clients/members for financial institution clientele; authored an article entitled Ramp Up: Member Onboarding
published in The Federal Credit Union, Magic of Branding (November-December 2013).
Branded, marketed, and implemented, Data Fusion, a predictive modeling and analytics program, to enable clients
to identify prospective growth, new areas for market penetration, and mission-critical tools for winning and growing
new customers.
COOPER CROUSE-HINDS, SYRACUSE, NY
2007-2009
Global Training Marketing Manager
Introduced change management, process improvement, and consultative sales methodologies to previously archaic
system for selling high-priced electrical equipment to hazardous locations by managing a budget of $1MM and working
with cross-functional/cross-cultural staff to develop training & development programs; pursued global leadership in
Germany and China.
Developed and created an e-Learning Management System for employees, distributors, partners, and end-users
that heightened sales team effectiveness, including improved product knowledge and customer service.
Enforced safety procedures for product installation according to OSHA regulations; increased customer
satisfaction.
Innovated one-stop internal web portal to amplify product knowledge and heighten productivity, reducing the
product learning curve to 30 days.
PASS & SEYMOUR/LEGRAND, SYRACUSE, NY
1996-2007
Product Marketing Manager (2005-2007)
Promoted to manage a $50MM residential wiring device product line and developed 5 major new products for the
residential product segment sold through electrical distribution and major retail (DIY) channels.
Grew sales 15% over the previous year by architecting go-to-market, actionable roadmaps for up to 5 new product
innovations; became established as a subject matter expert in new product development.
Achieved 250% margin increase by orchestrating development and roll-out of luxury residential wiring device line
into US retail market and gained new product placement in 120 Lowe’s and 80 Menards retail locations.
Collaborated with engineers and industrial designer to review functional requirements, steered beta testing
programs and conducted market assessment prior to full product roll-outs.
Garnered award and company-wide praise for surpassing competition and raising revenue by launching new,
tamper-resistant, $20MM residential wiring device line.
Prior: International Sales Manager (2001-2005); International Account Executive (1996-2001)
EDUCATION
MBA, Innovation Management and Marketing | W HITMAN SCHOOL OF MANAGEMENT AT SYRACUSE UNIVERSITY
BS, Consumer Studies, Concentration in Management | SYRACUSE UNIVERSITY
AWARDS
USPS Deliver Magazine Innovation Award Finalist ▪ DMA Innovation Award | CATHEDRAL CORPORATION
EC&M Magazine Product of the Year Award ▪ HSC Product Innovation Award
Quota Buster Sales Award for International Markets | PASS & SEYMOUR/LEGRAND
PROFESSIONAL AFFILIATIONS
President | AMERICAN MARKETING ASSOCIATION (AMA), Central Florida Chapter